Wix AI vs Squarespace AI 2026: AI Website Builder Comparison

Wix and Squarespace have both invested heavily in AI features for website building. Wix offers AI site generation, text creation, and design assistance through its ADI (Artificial Design Intelligence) system. Squarespace integrates AI for content generation and design suggestions. Here is how their AI capabilities compare for building websites in 2026.

Wix AI vs Squarespace AI: Quick Comparison

Feature	Wix AI	Squarespace AI
Best For	Quick AI site generation	Design-focused AI assistance
Starting Price	$17/month Light	$16/month Personal
AI Site Generation	Full site from description	Blueprint-based AI assistance
AI Text Generation	Yes (across all sections)	Yes (Squarespace AI)
AI Image Generation	Yes (integrated)	No (stock library)
AI SEO	Wix SEO Wiz + AI	SEO checklist + AI descriptions
Design Quality	Good (highly customizable)	Excellent (award-winning templates)
E-commerce	Full AI-powered store	Full e-commerce (less AI)
App Market	500+ apps	Limited extensions
Custom Code	Velo (full dev platform)	Code injection (limited)

AI Website Generation

Wix AI Site Builder

Wix’s AI site builder creates a complete website from a text description. Tell it about your business — type, name, goals — and it generates a multi-page website with appropriate sections, images, text content, and design elements. The generated site is fully editable in Wix’s drag-and-drop editor.

The AI considers your industry when selecting layouts, color schemes, and content structure. A restaurant site gets a menu section, photo gallery, and reservation widget. A consulting firm gets a services overview, team section, and contact form. The contextual awareness produces relevant starting points.

Squarespace AI Builder

Squarespace takes a more guided approach with its Blueprint system. Answer questions about your site’s purpose, style preferences, and needed pages, and Squarespace generates a customized starting point based on its template library. The AI assists rather than generates — selecting and configuring templates rather than creating from scratch.

The result is more design-refined because it builds on Squarespace’s award-winning templates, but less automatically customized than Wix’s full generation approach.

AI Content Creation

Wix AI Content

Wix integrates AI text generation throughout the editor. Generate headlines, body text, product descriptions, About page content, and blog posts. The AI considers your business context from the initial setup, maintaining relevant tone and terminology.

Wix also includes AI image generation, creating custom images for your site without needing external tools or stock photo subscriptions.

Squarespace AI Content

Squarespace AI generates and edits text content within the editor. It can draft page copy, rewrite existing text, adjust tone, and create variations. The output quality is polished and matches Squarespace’s design-forward aesthetic.

Squarespace does not include AI image generation. Instead, it offers a large library of stock images and integrations with Unsplash. For custom imagery, you need external tools.

Design Quality

Squarespace design is consistently better. Squarespace templates are designed by professional design teams and have won multiple industry awards. The constraint is that you have less customization freedom, but the floor and ceiling of design quality are both higher than Wix.

Wix offers more customization. The drag-and-drop editor lets you place any element anywhere on the page. This flexibility means experienced users can create unique designs, but inexperienced users can create visually inconsistent pages. Wix’s AI helps by suggesting design improvements, but cannot match Squarespace’s design guardrails.

SEO Capabilities

Wix SEO

Wix SEO Wiz creates a personalized SEO plan for your site. AI generates meta titles, descriptions, and alt text. The platform supports custom URLs, canonical tags, structured data, and 301 redirects. Wix’s SEO capabilities have improved dramatically and now rival dedicated SEO platforms for basic optimization.

Squarespace SEO

Squarespace provides an SEO checklist, automatic sitemaps, clean URLs, and SSL. AI generates meta descriptions and page titles. The platform handles basic SEO well but offers fewer advanced options than Wix for technical SEO customization.

Pricing Breakdown

Wix Pricing (2026)

• Light: $17/month — basic site, 2GB storage, Wix branding
• Core: $29/month — remove branding, 50GB storage, analytics
• Business: $36/month — e-commerce, 100GB storage, subscriptions
• Business Elite: $159/month — unlimited storage, priority support

Squarespace Pricing (2026)

• Personal: $16/month — basic site, unlimited bandwidth
• Business: $23/month — basic e-commerce, CSS/JS customization
• Basic Commerce: $27/month — full e-commerce, no transaction fees
• Advanced Commerce: $49/month — subscriptions, advanced e-commerce

Entry pricing is nearly identical ($17 vs $16). For e-commerce, Squarespace is slightly cheaper (no transaction fees on Commerce plans). Wix offers more flexibility in plan features.

Verdict

Choose Wix AI if: You want the most AI-automated site building experience. Wix generates complete websites from descriptions, creates content and images with AI, and offers extensive customization through its drag-and-drop editor and app market. Best for small businesses that want to launch quickly with AI assistance.

Choose Squarespace AI if: Design quality is your top priority. Squarespace templates are visually superior, and the AI assists in creating polished, professional sites within design guardrails that prevent amateur-looking results. Best for creatives, portfolio sites, and brands where visual impact matters most.

Both platforms deliver professional websites. Wix is more AI-forward and feature-rich. Squarespace is more design-refined and elegant. Choose based on whether you value AI automation (Wix) or design excellence (Squarespace).

See also: best AI writing tools and ChatGPT vs Claude.

Frequently Asked Questions

Can AI-built websites rank on Google?

Yes. Both Wix and Squarespace produce SEO-friendly websites. Google does not penalize AI-built sites. What matters is content quality, site speed, mobile responsiveness, and proper SEO configuration — all of which both platforms handle well.

Can I switch from Wix to Squarespace later?

Migration between platforms is possible but not seamless. Content can be exported and re-imported, but design, custom elements, and integrations must be rebuilt. Choose carefully, as switching has a significant time cost.

Which is better for blogging?

Squarespace has a more refined blogging experience with better typography and layout options. Wix offers more flexibility in blog design and a wider app ecosystem for blog-related features like email capture and social sharing.

Do I need coding skills?

Neither platform requires coding skills for standard websites. Wix’s Velo platform allows custom code for advanced users. Squarespace allows limited code injection for CSS and JavaScript customization. For most users, the visual editors handle everything needed.