Typeform vs Google Forms: Which Form Tool in 2025?

Typeform and Google Forms are both popular form tools. Here is how to choose between them for your specific use case in 2025.

Typeform vs Google Forms: Which Form Tool in 2025?

Quick Answer

For quick, free, functional forms: Google Forms. For beautiful, conversational forms that improve completion rates: Typeform. The completion rate difference is significant — Typeform’s conversational design typically sees 55%+ higher completion than traditional form layouts.

Google Forms — Best for Simple, Free Forms

Pricing: Free (with Google account)
Best for: Internal surveys, simple data collection, event RSVPs, feedback forms

Google Forms is genuinely excellent for functional forms. Direct Google Sheets integration for responses. Unlimited responses on the free tier. Logic branching available. If you just need data and do not care deeply about form aesthetics, Google Forms is the right answer.

Typeform — Best for High-Stakes Forms

Pricing: Free (10 responses/month), Basic $25/month, Plus $50/month
Best for: Lead generation, customer research, application forms, quizzes with engagement

Typeform’s one-question-at-a-time interface significantly improves completion rates. If your form completion directly impacts revenue (lead capture, application processes), Typeform’s higher completion rate often justifies the cost.

AI Connection

Claude is excellent for writing Typeform and Google Form questions. Describe your research goals and ask Claude to draft the questions — it consistently produces clearer, more neutral, and more engaging question language than most non-researchers write.

Try Claude for Survey Questions