Semrush vs Ahrefs vs Moz 2026: Best SEO Tool
TL;DR: Semrush for all-in-one, Ahrefs for backlinks, Moz for local SEO and beginners
Feature Comparison
| Feature | Semrush | Ahrefs | Moz |
|---|---|---|---|
| Keyword Database | Largest database | Strong database | Smaller but curated |
| Backlink Analysis | Good | Best backlink data | Good |
| Content Tools | AI writing assistant | Content explorer | Limited |
| Site Audit | Comprehensive | Comprehensive | Good |
| Local SEO | Good | Limited | Best (Moz Local) |
| Learning Curve | Moderate | Moderate | Easiest |
| Price | $130-500/mo | $99-449/mo | $99-599/mo |
Our Verdict
Semrush for all-in-one, Ahrefs for backlinks, Moz for local SEO and beginners
How to Choose
- Test all free tiers before committing to a paid plan
- Consider your primary use case — each tool has different strengths
- Factor in your existing tool stack and integrations
- Start with one tool and add others as needed
FAQ
Can I use all three?
While possible, most users find that two tools cover all their needs. Pick the best fit for your primary and secondary use cases.
Which has the best free option?
All three offer some form of free access. Test each for a week with your actual workflow before deciding which to upgrade.
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