Semrush vs Ahrefs for SEO in 2026
TL;DR: Semrush for marketers who need SEO + PPC + content + social in one platform. Ahrefs for SEO specialists who want the best backlink analysis.
Semrush vs Ahrefs: Feature Comparison
| Feature | Semrush | Ahrefs |
|---|---|---|
| Starting price | $130/mo | $99/mo |
| Keyword database | 25.5 billion keywords | 11+ billion keywords |
| Backlink index | 43 trillion links | 35 trillion links |
| Content tools | AI Writing, SEO templates | Content Explorer, Content Gap |
| PPC features | Full PPC toolkit | Limited PPC tools |
| Best for | All-in-one marketing suites | Dedicated SEO professionals |
When to Choose Semrush
- You want $130/mo
- You prioritize the ecosystem and integrations
- You need the specific strengths listed above
When to Choose Ahrefs
- You want $99/mo
- You value the alternative approach
- Your workflow aligns better with its strengths
Our Verdict
Semrush for marketers who need SEO + PPC + content + social in one platform. Ahrefs for SEO specialists who want the best backlink analysis.
FAQ
Can I use both?
Yes. Many professionals use both tools for different tasks. Start with one and add the second when you need its specific strengths.
Which has better customer support?
Both offer good support. Paid plans typically include priority support. Check their current support options before subscribing.
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