Semrush vs Ahrefs Pricing: Price vs Features Compared 2026
TL;DR: We compare Semrush vs Ahrefs pricing across every plan tier. Skip to our verdict for the quick answer.
Pricing Plans Compared
| Semrush | Ahrefs | ||||
|---|---|---|---|---|---|
| Plan | Price | Includes | Plan | Price | Includes |
| Pro | $140/mo | 5 projects, 500 keywords, 10K results/report | Lite | $129/mo | 5 projects, 750 keywords, 6 months history |
| Guru | $250/mo | 15 projects, 1500 keywords, content marketing | Standard | $249/mo | 20 projects, 2000 keywords, 2 years history |
| Business | $500/mo | 40 projects, 5000 keywords, API access | Advanced | $449/mo | 50 projects, 5000 keywords, unlimited history |
| Enterprise | $1,449/mo | Unlimited projects, unlimited keywords | |||
API Pricing
Semrush: Included in Business plan
Ahrefs: Available on Standard and above
Strengths & Weaknesses
Semrush
Strengths
- All-in-one marketing suite
- PPC and social media tools included
- Content marketing toolkit
- Largest keyword database
Weaknesses
- Most expensive option
- Lower plans feel limited
- Upsells for additional users ($45-$100/seat)
Ahrefs
Strengths
- Best backlink database in the industry
- More intuitive interface
- Content Explorer is powerful
- Better data accuracy for link building
Weaknesses
- No built-in PPC or social tools
- Lite plan is restrictive
- Additional users cost $30-$50/seat
Our Verdict
Ahrefs is the better value for pure SEO and link building. Semrush justifies its price if you need the full marketing suite (PPC, social, content). For budget-conscious users, Ahrefs Lite at $129/mo covers the essentials.
Disclosure: Some links in this article are affiliate links. We may earn a commission at no extra cost to you. We only recommend tools we genuinely believe in.
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