Semrush vs Ahrefs 2025: Which SEO Tool is Worth the Money?
Semrush and Ahrefs are the two dominant SEO platforms, both priced at $99-$449/month. Choosing the wrong one is an expensive mistake. After using both for 18 months, here’s exactly when each wins.
Quick Verdict
- Better for keyword research: Semrush (larger database, more features)
- Better for backlink analysis: Ahrefs (cleaner, more intuitive)
- Better for content marketing: Semrush (Topic Research, Content Analyzer)
- Better for technical SEO: Ahrefs (Site Audit is excellent)
- Better for agencies: Semrush (client reporting, white-labeling)
Pricing Comparison
| Plan | Semrush | Ahrefs |
|---|---|---|
| Entry | $99/month | $99/month |
| Mid-tier | $199/month | $179/month |
| Business | $374/month | $449/month |
Keyword Database Comparison
- Semrush: 25+ billion keywords in database
- Ahrefs: 20+ billion keywords
- Both cover the same core markets well — the edge goes to Semrush for niche research
Who Should Choose What
Choose Semrush if: You do comprehensive digital marketing (SEO + PPC + Social), run an agency, or want the most features for keyword research and content.
Choose Ahrefs if: Your primary focus is link building and competitor backlink analysis, you prefer cleaner UX, or you’re focused on pure technical SEO.
Try Semrush Free →Try Ahrefs →
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