Semrush Pricing 2026: Which Plan is Right for You?
Quick Take: Semrush Pro at $130/month is expensive but comprehensive. If you only need keyword research, try Ubersuggest ($29/mo) or free Google Keyword Planner first. Semrush is worth it when SEO is your primary traffic channel.
Semrush Plans Comparison
| Plan | Price | Key Features | Limits | Best For |
|---|---|---|---|---|
| Pro | $130/mo | 5 projects, 500 keywords | 10K results | Freelancers |
| Guru | $250/mo | 15 projects, 1500 keywords | 30K results | Agencies |
| Business | $500/mo | 40 projects, 5000 keywords | 50K results | Enterprise |
Is Semrush Worth the Money?
Semrush Pro at $130/month is expensive but comprehensive. If you only need keyword research, try Ubersuggest ($29/mo) or free Google Keyword Planner first. Semrush is worth it when SEO is your primary traffic channel.
FAQ
Does Semrush offer a free trial?
Most AI tools offer a free tier or trial period. Start with the free option to test if the tool meets your needs before upgrading.
Can I switch plans later?
Yes, you can upgrade or downgrade at any time. Most tools prorate the difference.
Is annual billing cheaper?
Usually yes — most tools offer 15-20% discount for annual billing. Only commit annually after testing the tool for at least a month.
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