7 Best Semrush Alternatives in 2026 (Cheaper Options)
TL;DR: The best Semrush alternatives are Ahrefs, SE Ranking, Mangools. Each offers unique advantages depending on your specific needs and budget.
Why Look for Semrush Alternatives?
While Semrush is excellent, you might want alternatives due to pricing, specific feature needs, integration requirements, or simply to find a better fit for your workflow.
Best Semrush Alternatives at a Glance
| Tool | Best For | Price | Rating |
|---|---|---|---|
| 1. Ahrefs | Backlink analysis | $99/mo | 9.3/10 |
| 2. SE Ranking | Price-conscious users | $52/mo | 8.8/10 |
| 3. Mangools | Easy keyword research | $29/mo | 8.5/10 |
| 4. Ubersuggest | Free users | Free – $29/mo | 8.2/10 |
| 5. Moz Pro | Link analysis | $99/mo | 8.4/10 |
Detailed Comparison
1. Ahrefs — Best Overall Alternative
Ahrefs is the closest competitor to Semrush with an even better backlink index. Its Site Explorer and Content Explorer tools are industry-leading.
- Price: $99/mo
- Best for: Backlink analysis
- Key advantage over Semrush: Better backlink database and UI
2. SE Ranking — Best Budget Option
SE Ranking offers most of Semrush’s core features at a fraction of the cost. Excellent rank tracking, keyword research, and site audits.
- Price: $52/mo
- Best for: Price-conscious users
- Key advantage over Semrush: 60% cheaper with 80% of features
3. Mangools — Best for Beginners
Mangools offers intuitive keyword research with KWFinder, SERP analysis, and backlink tracking. The simplest learning curve among SEO tools.
- Price: $29/mo
- Best for: Easy keyword research
- Key advantage over Semrush: Much simpler interface, lower price
4. Ubersuggest — Best Free SEO Tool
Neil Patel’s Ubersuggest offers a solid free tier with keyword research, content ideas, and site audits. The lifetime deal is excellent value.
- Price: Free – $29/mo
- Best for: Free users
- Key advantage over Semrush: Generous free tier, lifetime pricing option
5. Moz Pro — Best for Domain Authority
Moz Pro is known for its Domain Authority metric and excellent community resources. Great for agencies and SEO professionals.
- Price: $99/mo
- Best for: Link analysis
- Key advantage over Semrush: Invented Domain Authority, strong community
How to Choose the Right Alternative
- Budget-conscious: Look for tools with generous free tiers or lower pricing
- Feature-specific: Match the tool’s strengths to your primary use case
- Integration needs: Check compatibility with your existing tech stack
- Team size: Some tools are better for solo users, others for teams
FAQ
What’s the cheapest Semrush alternative?
Ahrefs offers the best free tier, while SE Ranking provides the best value at its price point.
Which Semrush alternative is best for beginners?
Mangools has the most intuitive interface and easiest learning curve, making it ideal for beginners.
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