Mailchimp vs Klaviyo vs ActiveCampaign: Best Email Marketing in 2025?
Mailchimp, Klaviyo, and ActiveCampaign are the leading email marketing platforms. Here is how they compare for businesses of different sizes in 2025.
Mailchimp vs Klaviyo vs ActiveCampaign: Best Email Marketing in 2025?
Quick Answer
For e-commerce businesses focused on revenue: Klaviyo — best e-commerce integrations, revenue attribution, predictive analytics. For small businesses and general email marketing: Mailchimp — easiest to use, solid free tier. For complex automation and CRM: ActiveCampaign — most powerful automation builder.
Klaviyo — Best for E-commerce
Pricing: Free (up to 250 contacts), Email $20+/month based on contacts
Best for: Shopify stores, e-commerce brands, DTC companies
Klaviyo integrates deeply with Shopify, WooCommerce, and BigCommerce. Predictive analytics forecast customer lifetime value and next purchase date. Abandoned cart, browse abandonment, and post-purchase flows are industry-leading. AI features include subject line optimization and send-time personalization.
ActiveCampaign — Best for Complex Automation
Pricing: Starter $15/month, Plus $49/month, Professional $79/month
Best for: B2B companies, service businesses, marketers who need CRM + email
ActiveCampaign’s visual automation builder is the most flexible on the market. CRM built in at higher tiers. Best for businesses where email is part of a complex sales or nurture process, not just broadcast newsletters.
Try Claude for Email Copywriting
Find the Perfect AI Tool for Your Needs
Compare pricing, features, and reviews of 50+ AI tools
Browse All AI Tools →Get Weekly AI Tool Updates
Join 1,000+ professionals. Free AI tools cheatsheet included.
