Loom vs Vidyard 2026: Honest Comparison

Overview

Loom and Vidyard are video messaging platforms that make it easy to record and share screen recordings, webcam videos, and presentations. Loom focuses on quick, async video communication for teams, replacing lengthy meetings and emails with short video messages. Vidyard targets sales teams specifically, with video prospecting, analytics, and CRM integration features designed to help salespeople close deals with personalized video outreach. Both have added AI features for automatic transcription, summaries, and editing.

Feature Comparison

Feature	Loom	Vidyard	Winner
Screen Recording	Excellent, one-click	Good, browser-based	Loom
AI Summaries	Auto-generated chapters	AI summaries	Tie
Sales Features	Basic sharing	Video prospecting, templates	Vidyard
CRM Integration	Limited	Salesforce, HubSpot, Outreach	Vidyard
Video Analytics	Views, engagement	Detailed viewer analytics	Vidyard
Team Features	Shared library, comments	Team templates, folders	Loom
Editing	Trim, stitch, annotations	Basic trim	Loom
Ease of Use	Extremely simple	Simple for sales workflows	Loom

Pricing

Loom offers a free Starter plan with 25 videos up to 5 minutes each. The Business plan is $15/creator/month with unlimited recording, custom branding, and engagement insights. Enterprise pricing is custom. Vidyard offers a free plan with unlimited video recording up to 30 minutes. The Pro plan is $29/month for advanced analytics and CRM integration. The Plus plan is $89/month for team features. Business pricing is custom.

Loom is more affordable for team communication. Vidyard is worth the premium for sales teams that need CRM integration and prospecting tools.

Pros and Cons

Loom Pros

• Simplest video recording and sharing experience
• AI-generated chapters and summaries
• Good editing tools (trim, stitch, annotations)
• Excellent for async team communication

Loom Cons

• Limited sales-specific features
• Basic analytics compared to Vidyard
• CRM integrations are limited
• Free plan restricted to 25 videos

Vidyard Pros

• Purpose-built for sales video prospecting
• Deep CRM integration (Salesforce, HubSpot)
• Detailed viewer analytics (who watched, how long)
• Unlimited free recordings up to 30 minutes

Vidyard Cons

• Less intuitive than Loom for general use
• Editing capabilities are basic
• Sales focus limits general team use
• Higher cost for full feature access

Who Should Use Which?

Choose Loom if you need a video communication tool for async team updates, tutorials, bug reports, and replacing meetings. It is the best choice for product teams, remote teams, and any organization that wants to reduce meeting fatigue with video messages.

Choose Vidyard if your sales team needs video prospecting with CRM integration and viewer analytics. It is essential for B2B sales teams that want to stand out in crowded inboxes with personalized video outreach.

Verdict

Loom is the best general-purpose video messaging tool for teams. Vidyard is the best video tool for sales teams. If you primarily need async team communication, choose Loom. If your sales team needs personalized video outreach with analytics, choose Vidyard. There is minimal overlap in their ideal use cases.