How to Use Perplexity for Market Research
Tutorial: Follow these steps to get the most out of Perplexity. Each step builds on the previous one.
1Competitor Analysis
Search: ‘What are the top competitors to [your product] and their market share in 2026?’ Perplexity provides cited data from multiple sources.
2Market Size Research
Ask: ‘What is the total addressable market for [industry] in 2026? Include growth projections.’ Every claim comes with a source link.
3Customer Pain Points
Search: ‘What are the most common complaints about [competitor product]?’ Perplexity pulls from reviews, forums, and articles.
4Pricing Intelligence
Ask: ‘Compare pricing of the top 5 [category] tools. Include feature differences at each price tier.’
5Trend Analysis
Search: ‘What are the emerging trends in [industry] for 2026-2027?’ Perplexity cites recent articles and reports.
6Use Focus Modes
Use Academic focus for research papers, Writing focus for content creation, and All focus for comprehensive research.
Key Takeaways
- Start with the free tier to learn the tool before upgrading
- AI tools work best when you provide clear, specific instructions
- Always review and customize AI output before using it
- Combine multiple tools for the best workflow
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