How to Use Jasper AI for Email Marketing in 2026

Email marketing remains one of the highest-ROI channels for businesses. Jasper AI helps you write better emails faster, from subject lines to complete nurture sequences, while maintaining your brand voice.

Getting Started with Jasper for Email

1. Sign up for Jasper (Creator or Business plan)
2. Set up your Brand Voice with example emails
3. Navigate to the Email templates section
4. Choose your email type and provide context

Email Types Jasper Handles Well

• Welcome sequences: 3-5 email series for new subscribers
• Product launches: Announcement and follow-up emails
• Newsletters: Weekly or monthly content roundups
• Abandoned cart: Recovery email sequences
• Re-engagement: Win-back campaigns for inactive subscribers

Writing Subject Lines with Jasper

Use the Email Subject Line template. Provide your email topic and tone. Jasper generates 5-10 options including curiosity-driven, benefit-focused, and urgency-based variations.

Pro tip: Generate 10 subject lines and A/B test the top 2 performers.

Creating Email Body Copy

The AIDA Framework

Tell Jasper to follow AIDA (Attention, Interest, Desire, Action) for sales emails. This produces structured, persuasive copy that guides readers toward your CTA.

Storytelling Emails

Use the Long-Form template with the instruction to write a narrative-style email. These perform well for brand building and relationship nurturing.

Building Complete Sequences

Prompt: “Create a 5-email welcome sequence for [business]. Email 1: Welcome and brand story. Email 2: Top product/feature. Email 3: Customer success story. Email 4: Educational content. Email 5: Special offer.”

A/B Testing with Jasper

Generate multiple versions of every element. Jasper can create variations quickly, allowing you to test subject lines, CTAs, email length, and tone systematically.

Best Practices

• Always review AI copy for accuracy and brand alignment
• Test emails in multiple email clients before sending
• Personalize with subscriber data (name, purchase history)
• Monitor open rates and click rates to refine Jasper prompts
• Comply with CAN-SPAM and GDPR requirements

Compare email marketing AI tools in our Jasper AI review and best AI writing tools guide.

Frequently Asked Questions

Is Jasper AI good for email marketing?

Yes. Jasper AI has specific templates for email subject lines, body copy, CTAs, and complete sequences. It can generate variations for A/B testing and maintain consistent brand voice across campaigns.

How much does Jasper cost for email marketing?

Jasper Creator plan starts at $49/month. The Business plan with brand voice and collaboration features starts at $125/month. Both include email marketing templates.

Can Jasper replace my email copywriter?

Jasper can produce good first drafts and variations quickly, but human oversight is important for brand voice, strategy, and compliance. It works best as an accelerator for your email team.