How to Use Buffer for Multi-Platform Social Media

Tutorial: Follow these steps to get the most out of Buffer. Each step builds on the previous one.

1Connect Your Accounts

Link Instagram, Twitter/X, LinkedIn, Facebook, TikTok, and Pinterest. Buffer supports all major platforms from one dashboard.

2Create Your Schedule

Set posting times for each platform. Buffer suggests optimal times based on your audience. Start with 3 posts/day for Twitter, 1 for LinkedIn.

3Batch Content Creation

Dedicate one day per week to creating all your content. Write all posts, add images, and schedule for the entire week.

4Use the AI Assistant

Buffer’s AI Assistant helps generate captions, hashtags, and repurpose content for different platforms. Save hours per week.

5Analyze Performance

Check Buffer Analytics weekly. Identify top-performing posts. Note which formats (text, image, video) get most engagement on each platform.

6Repurpose Content

Turn one blog post into 5 social posts: a thread, a quote graphic, a key takeaway, a question, and a link post. Buffer makes this easy.