How to Use AI for SEO Content: 2025 Strategy Guide
AI content for SEO is a double-edged sword: used correctly, it scales your content production. Used wrong, it creates thin content that Google ignores. Here’s the correct approach.
The Right Mental Model
Don’t use AI to generate generic content at scale. Use AI to produce expert-level content faster. The difference is in your inputs.
Phase 1: Keyword and Topic Research
Use Perplexity for competitive analysis: ‘What are the most common questions people have about [topic]? What do competitors miss?’
Use Claude for topic ideation: ‘Given these seed keywords [list], suggest 20 article topics targeting long-tail keywords. For each, identify the likely searcher and what they most want to know.’
Phase 2: Content Briefs
Before writing, create a detailed brief: ‘Create an SEO content brief for the keyword “[keyword]”. Include: searcher intent, article structure, key points, data to include, related questions, internal linking opportunities.’
Phase 3: Draft with AI
Prompt: ‘Write a 1,500-word article targeting “[keyword]”. Use a [tone] voice. Include H2/H3 structure, concrete examples, data points, and actionable takeaways. Avoid generic advice and keyword stuffing.’
Phase 4: Human Review
AI draft is your 60%, not your final output. Add: original examples, up-to-date statistics, your genuine expertise, brand voice, and internal links.
Phase 5: Schema Markup
‘Generate FAQ schema markup for this article: [paste]. Create 5 Q&A pairs from questions addressed in the article.’
Try Claude for ContentTry Perplexity for Research
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