GetResponse vs Mailchimp AI 2026: Email Marketing Platform Comparison

GetResponse and Mailchimp are both established email marketing platforms that have added AI features to stay competitive. GetResponse offers AI email generation, subject line optimization, and conversion funnel automation. Mailchimp leverages its Intuit backing for AI-powered analytics and content creation. This comparison focuses on their AI capabilities and overall value for email marketers in 2026.

GetResponse vs Mailchimp: Quick Comparison

Feature	GetResponse	Mailchimp
Best For	Automation-heavy marketers	Small businesses, beginners
Starting Price	Free (500 contacts) / $19/month	Free (500 contacts) / $13/month
AI Email Generator	Yes (GPT-powered)	Yes (Intuit AI)
AI Subject Lines	Yes (A/B tested)	Yes (predictive)
Send Time Optimization	AI-powered Perfect Timing	AI-powered Send Time
Automation Builder	Advanced (visual workflow)	Good (Customer Journey)
Landing Pages	Yes (unlimited)	Yes (limited on lower plans)
Webinars	Yes (built-in)	No
Conversion Funnels	Yes (built-in)	No
E-commerce Integration	Good	Excellent (Shopify, WooCommerce)
SMS Marketing	Yes	Yes (add-on)
Free Plan Limit	500 contacts, 2,500 emails/month	500 contacts, 1,000 emails/month

AI Email Creation

GetResponse AI

GetResponse’s AI Email Generator creates complete email campaigns from a brief description. Specify your product, audience, and goal, and the AI generates subject lines, preview text, body copy, and a CTA. It also suggests optimal email designs from templates that match your brand colors.

The AI integrates with GetResponse’s automation builder, enabling automated email sequences where each email is AI-generated based on subscriber behavior and segment data.

Mailchimp AI

Mailchimp’s AI content tools generate email copy, subject lines, and campaign concepts. Backed by Intuit’s AI infrastructure, the tools analyze your audience data and past campaign performance to tailor suggestions. The Creative Assistant generates branded email designs automatically.

Mailchimp’s AI also provides predictive analytics: predicted demographics, purchase likelihood, and customer lifetime value scoring. These insights inform segmentation and targeting decisions.

Email Automation

GetResponse Automation

GetResponse’s visual automation builder is among the most powerful in mid-tier email platforms. Build complex workflows with conditions, filters, scoring, and multi-branch logic. Create automated sequences for:

• Welcome series with behavior-based branching
• Abandoned cart recovery with personalized offers
• Lead scoring with automatic segment promotion
• Re-engagement campaigns with progressive discounts
• Webinar registration and follow-up funnels

GetResponse also includes conversion funnels (sales funnels built from templates) that combine landing pages, emails, payments, and follow-ups in one workflow.

Mailchimp Automation

Mailchimp’s Customer Journey Builder creates automated email workflows with a visual interface. Pre-built journeys for common scenarios (welcome, birthday, abandoned cart, post-purchase) make setup fast. Custom journeys support conditions, wait steps, and A/B testing.

Mailchimp’s automation is effective for standard e-commerce and marketing scenarios. GetResponse offers more flexibility for complex, multi-conditional workflows.

Analytics and Intelligence

GetResponse Analytics

GetResponse provides standard email metrics (open rates, click rates, bounce rates) plus ecommerce tracking, conversion attribution, and A/B testing results. The AI-powered Perfect Timing feature analyzes when each subscriber is most likely to open and delivers emails at that optimal time.

Mailchimp Analytics

Mailchimp’s analytics are its strongest AI feature. The platform provides:

• Predictive demographics: AI estimates subscriber age, gender, and interests
• Purchase likelihood: Scores contacts by probability of buying
• Customer lifetime value: Predicts total revenue per contact
• Content optimization: AI recommendations for improving campaign performance
• Audience insights: Behavioral patterns and engagement trends

For data-driven email marketing, Mailchimp’s predictive analytics are more advanced than GetResponse’s.

Pricing Breakdown

GetResponse Pricing (2026, 1,000 contacts)

• Free: 500 contacts, 2,500 emails/month, basic features
• Email Marketing: $19/month — unlimited emails, AI generator, automations
• Marketing Automation: $59/month — advanced automation, webinars, funnels
• Ecommerce Marketing: $119/month — e-commerce features, transactional emails

Mailchimp Pricing (2026, 500 contacts)

• Free: 500 contacts, 1,000 emails/month, basic features
• Essentials: $13/month — 500 contacts, A/B testing, basic automations
• Standard: $20/month — 500 contacts, predictive analytics, Customer Journey
• Premium: $350/month — advanced segments, multivariate testing

At entry level, Mailchimp is cheaper ($13 vs $19). GetResponse includes more features per tier and does not charge extra for advanced automation at mid-tier pricing. Mailchimp’s Premium plan is disproportionately expensive.

Unique Features

GetResponse Unique

• Built-in webinars: Host webinars directly within GetResponse (no Zoom needed)
• Conversion funnels: Complete sales funnel builder with landing pages and payments
• Website builder: Create basic websites within the platform
• SMS marketing: Included in marketing automation plans

Mailchimp Unique

• Predictive analytics: AI-powered demographic and purchase predictions
• Social media ads: Create and manage Facebook and Instagram ads from Mailchimp
• Postcards: Physical mail campaigns (US only)
• Intuit integration: Deep integration with QuickBooks for financial data

Verdict

Choose GetResponse if: You need powerful automation, webinars, and conversion funnels in one platform. GetResponse delivers more marketing features per dollar than Mailchimp at mid-tier pricing. Best for marketers who run complex automated campaigns and want all tools in one platform.

Choose Mailchimp if: You want the easiest learning curve, strongest e-commerce integrations, and AI-powered audience insights. Mailchimp’s brand recognition, predictive analytics, and Shopify integration make it the default choice for e-commerce businesses. Best for beginners and small businesses that value simplicity.

Both platforms handle standard email marketing well. GetResponse wins on automation depth and feature bundling. Mailchimp wins on ease of use and predictive analytics.

See also: best AI writing tools and ChatGPT vs Claude.

Frequently Asked Questions

Which has better email deliverability?

Both platforms maintain high deliverability rates (95%+). Mailchimp has a slight edge due to its larger sender reputation and sophisticated anti-spam infrastructure. GetResponse also performs well and is improving consistently. For most users, the deliverability difference is negligible.

Can I migrate from Mailchimp to GetResponse?

Yes. GetResponse offers a migration tool that imports contacts, segments, and templates from Mailchimp. Automations need to be rebuilt manually. The migration typically takes 2-5 days depending on list size and complexity.

Which is better for e-commerce?

Mailchimp has stronger native e-commerce integrations, especially with Shopify. GetResponse’s conversion funnels provide a more complete sales pipeline. For Shopify stores, Mailchimp is the easier choice. For businesses building custom sales funnels, GetResponse offers more flexibility.

Do they comply with GDPR?

Both platforms are GDPR compliant. Both offer consent management, data processing agreements, and the ability for subscribers to manage their data. GetResponse, being Poland-based, has EU-native data processing. Mailchimp (US-based) stores data in the US but offers EU data center options for certain plans.