ConvertKit vs Mailchimp: Which Email Platform in 2025?
ConvertKit and Mailchimp are both email marketing platforms, but they serve different purposes. Here is the 2025 comparison to help you choose.
ConvertKit vs Mailchimp: Which Email Marketing Platform in 2025?
The Fundamental Difference
ConvertKit (now Kit): Built for creators — bloggers, course creators, newsletter writers. Tag-based subscriber management, automation focused on creator monetization, clean email design optimized for text-heavy newsletters.
Mailchimp: Built for small businesses — e-commerce, brick-and-mortar, service businesses. Template-heavy design approach, deeper e-commerce integration (especially Shopify), broader marketing features beyond email.
Pricing
| Subscribers | ConvertKit | Mailchimp |
|---|---|---|
| Free tier | Up to 10,000 (limited) | Up to 500 |
| 1,000 subscribers | $25/month | $13/month |
| 5,000 subscribers | $66/month | $75/month |
Choose ConvertKit When
- Building an audience as a creator (blogger, podcaster, course creator)
- Selling digital products to your email list
- Running a paid newsletter or membership
- Need sophisticated subscriber tagging and segmentation
Choose Mailchimp When
- E-commerce business needing purchase history integration
- Want more designed email templates
- Small business with simple newsletter needs
- Budget-sensitive with a small list
Try Claude for Email Sequences
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