Complete Guide to Frase 2026: Content Briefs, SERP Analysis, and Writer

What Is Frase?

Frase is an AI content optimization platform that helps content creators research, write, and optimize articles designed to rank on Google. It combines SERP analysis, content briefing, AI writing, and content scoring into a streamlined workflow that takes content from keyword research to published article efficiently.

What makes Frase unique is its research-first approach. Before you write a single word, Frase analyzes the current top-ranking pages for your target keyword, identifies the topics they cover, and creates a comprehensive content brief that serves as your roadmap. This ensures your content covers everything searchers and Google expect, improving your chances of ranking.

Frase Key Features

Content Briefs

Enter your target keyword and Frase generates a detailed content brief by analyzing the top 20 SERP results. The brief includes an overview of what competitors cover, frequently asked questions, key statistics cited, common headings and subheadings, and recommended topics to include. Writers use these briefs to create content that comprehensively addresses the search intent.

Briefs are customizable: add or remove topics, adjust the target structure, and add custom notes for writers. This makes Frase valuable for content teams where SEO strategists create briefs that writers execute.

SERP Analysis

Frase’s SERP visualizer provides a side-by-side view of all top-ranking pages for your keyword. See each competitor’s headings, word count, domain authority, and content structure at a glance. Click into any result to read its full content within Frase. This analysis helps you understand what Google rewards for your keyword and identify gaps you can exploit.

AI Writer

Frase’s AI writer generates content section by section, guided by your content brief. Select a heading from your brief, and the AI writes the corresponding section informed by SERP data for that topic. This approach produces more accurate, comprehensive content than writing from scratch because the AI references what top-ranking pages actually cover.

Content Optimization Score

Frase’s Topic Score analyzes your content against the top-ranking pages and rates how well you cover the important topics. The score updates in real-time as you write. A sidebar shows which topics are well-covered, which need more attention, and which are missing entirely. Aim for a Topic Score that matches or exceeds the average of the top 5 results.

Content Analytics

Connect Google Search Console to Frase for content performance monitoring. Frase identifies pages with declining rankings, pages close to ranking on page 1, and content cannibalization issues. It recommends specific optimizations for each page, prioritized by potential impact. This turns content optimization from guesswork into a data-driven process.

Answer Engine

Build an AI-powered FAQ system for your website. Frase’s Answer Engine uses your existing content to answer visitor questions in real-time. When visitors ask a question, the engine searches your content library and presents the most relevant answer. This improves user engagement, reduces bounce rates, and captures search queries that reveal new content opportunities.

Setting Up Frase

Step 1: Create Your Account

Sign up at frase.io. Plans start at $15/month for Solo users. Create your first document by entering a target keyword. Frase immediately begins analyzing the SERP and generating your content brief.

Step 2: Review and Customize Your Brief

Review the auto-generated brief, which includes competitor analysis, question research, and topic recommendations. Customize the brief by selecting which headings to include, adding custom topics, and setting target word count. A well-customized brief is the foundation for high-ranking content.

Step 3: Write and Optimize

Write your content in Frase’s editor with the Topic Score sidebar active. Use the AI writer to generate initial drafts for each section, then customize with your expertise, examples, and unique insights. Monitor your Topic Score and add missing topics until your content comprehensively covers the subject.

Frase Content Strategy Tips

Focus on Topics, Not Just Keywords

Frase’s topic-based approach aligns with how Google evaluates content. Rather than stuffing keywords, focus on covering all the relevant subtopics that top-ranking pages address. This creates comprehensive content that satisfies search intent and performs well across related queries.

Use Question Research

Frase’s question research identifies the questions people ask about your topic across Google’s People Also Ask, Quora, Reddit, and other sources. Addressing these questions in your content improves your chances of appearing in featured snippets and People Also Ask boxes.

Optimize Existing Content First

Connect Google Search Console and identify underperforming pages with optimization potential. Pages ranking on positions 5-20 often need only minor improvements (adding missing topics, improving structure, updating data) to move to page 1. This is typically faster and more effective than creating entirely new content.

Frase Pricing

Plan	Price	Documents	Features
Solo	$15/month	4/month	Content briefs, SERP analysis, AI writer, Topic Score
Basic	$45/month	30/month	Everything in Solo + more documents
Team	$115/month	Unlimited	Everything in Basic + 3 users, Analytics, Answer Engine

AI writing credits (Pro Add-on) cost an additional $35/month for unlimited AI-generated words.

Frase vs Alternatives

Frase excels at the research-to-writing workflow with strong content briefs and SERP analysis. Surfer SEO provides more granular NLP optimization and better integrations with Google Docs and WordPress. Semrush offers broader SEO capabilities beyond content optimization. Clearscope provides the simplest optimization experience at a premium price. Frase offers the best value for content teams that need comprehensive briefing and SERP analysis at an affordable price.