150+ ChatGPT Prompts for Social Media: Content That Gets Engagement (2026)

Creating consistent, engaging social media content across multiple platforms is one of the biggest challenges for marketers and creators. ChatGPT can generate platform-optimized content in minutes, but only if you prompt it correctly. Generic prompts produce generic posts that get ignored.

This guide provides platform-specific prompts designed to generate content that actually performs — with the right tone, format, length, and engagement hooks for each social network.

Master Prompt: Set Your Brand Context

Before using any prompts below, prime ChatGPT with your brand context:

You are a social media content strategist for [brand/business name]. Here's our brand context:
- Industry: [industry]
- Target audience: [demographics, interests, pain points]
- Brand voice: [describe: professional, playful, bold, inspiring, etc.]
- Content pillars: [3-5 topic categories you post about]
- Goals: [awareness, engagement, leads, sales, community]
- Competitor examples: [brands whose social presence you admire]

Use this context for all social media content I request. Do not include emojis unless I specifically ask for them.

Instagram Prompts

Carousel Posts (High Engagement)

Create a 10-slide Instagram carousel on [topic]. Format:
- Slide 1: Bold hook headline that stops the scroll
- Slides 2-9: One key point per slide with brief explanation (under 25 words each)
- Slide 10: CTA (save, share, follow, or comment)
Write the text for each slide. Keep language punchy and scannable.

Design an educational carousel: "X Mistakes [audience] Makes with [topic]"
- Slide 1: Title slide with the number and topic
- Each mistake slide: State the mistake + brief fix
- Final slide: Summary + CTA to DM for more help
Write 7 common mistakes with solutions.

Reels Scripts

Write a 30-second Instagram Reels script on [topic] for [audience]. Structure:
- Hook (first 2 seconds): Question or bold statement that creates curiosity
- Setup (5 seconds): Frame the problem or context
- Content (15 seconds): 3 quick tips or key points
- CTA (3 seconds): Comment, save, or follow
Include visual direction notes [what to show on screen] for each section.

Instagram Captions

Write 5 Instagram caption variations for a post about [topic/product/event]. Each should:
- Start with a different hook style (question, bold claim, story, stat, controversy)
- Be 50-100 words
- Include a clear CTA
- End with 3 relevant conversation-starting questions
No hashtags yet (I'll add separately).

Stories

Plan a 5-story Instagram Story sequence for [topic/promotion]. For each story:
- Describe the visual (photo, video, text overlay, poll, quiz)
- Write the text overlay (under 15 words)
- Include interactive element (poll, quiz, slider, question box) for at least 2 stories
- Build toward a CTA in the final story

LinkedIn Prompts

Personal Brand Posts

Write a LinkedIn post sharing a professional lesson I learned about [topic]. Structure:
- Hook line that creates curiosity (no more than 10 words)
- Personal story or experience (3-4 short paragraphs)
- Key takeaway or lesson
- Engagement question for the audience
Keep it under 200 words. Use short paragraphs (1-2 sentences each). Professional but human tone.

Write a LinkedIn "hot take" post challenging a common belief in [industry]:
"Most people think [common belief], but here's what I've learned..."
- Present the contrarian view with evidence
- Share personal experience supporting your point
- Acknowledge the nuance
- End with a question inviting discussion

Thought Leadership

Write a LinkedIn article outline on "[topic] in [industry]: What Leaders Need to Know in 2026." Include:
- Compelling headline (under 10 words)
- Introduction that frames the urgency (100 words)
- 5 key sections with subheadings
- Data points or trends to reference
- Conclusion with actionable advice
- CTA to connect or comment

Company Page Posts

Write 5 LinkedIn company page posts for [company]. Each should cover a different content pillar:
1. Industry insight/thought leadership
2. Company culture/behind-the-scenes
3. Customer success story framework
4. Product feature highlight
5. Industry news commentary
Each post: 100-150 words, professional tone, engagement CTA.

LinkedIn Engagement Comments

Write 5 thoughtful comment templates I can customize for LinkedIn posts in [industry]. Each should:
- Add value beyond "Great post!"
- Share a relevant perspective or experience
- Ask a follow-up question
- Be 2-3 sentences
These will be templates I personalize for specific posts.

Twitter/X Prompts

Threads

Write a Twitter/X thread (10 tweets) about [topic]. Structure:
- Tweet 1: Hook that creates urgency to keep reading. End with "A thread 🧵"
- Tweets 2-9: One insight per tweet, each standalone but building a narrative
- Tweet 10: Summary + CTA (follow, repost, bookmark)
Each tweet must be under 280 characters. Make each tweet valuable on its own if someone only sees one.

Single Tweets

Write 10 tweet variations about [topic/product/insight]. Include:
- 2 question tweets (engagement bait)
- 2 controversial/hot take tweets
- 2 "tip of the day" tweets
- 2 storytelling tweets (micro-stories)
- 2 list tweets ("5 things I wish I knew about X")
Each under 280 characters. Punchy, no fluff.

Twitter/X Polls

Create 5 Twitter/X polls about [industry/topic]. Each should:
- Have a clear, debatable question
- Include 2-4 answer options that represent genuine different viewpoints
- Generate engagement and discussion in replies
- Be relevant to [target audience]

TikTok Prompts

Video Scripts

Write a TikTok script (30-60 seconds) about [topic] for [audience]. Format:
- Hook (first 3 seconds): Pattern interrupt or bold claim
- Setup (5-10 seconds): "Here's why..." or "Here's how..."
- Main content (15-30 seconds): 3 quick points with visual cues
- Twist or payoff (5 seconds): Unexpected insight or transformation
- CTA (3 seconds): Follow for more, comment your experience

Include [on-screen text suggestions] and [B-roll/visual notes].

Trending Format Adaptations

Adapt this trending TikTok format for [industry/brand]:
Format: "[Trending format description, e.g., 'POV: You're a [professional] and...' or 'Things I'd do differently if I started [industry] today']"
- Write 3 versions with different angles
- Include specific [industry] references that resonate with the community
- Add on-screen text and visual directions
- Keep each under 45 seconds

Educational TikTok

Create a "Things nobody tells you about [topic]" TikTok script:
- List 5 surprising facts or insights
- Each point should take 5-8 seconds to deliver
- Include a mix of counterintuitive facts and practical tips
- End with "Which one surprised you the most? Comment below"
Write in casual, conversational tone.

Facebook Prompts

Facebook Posts

Write 5 Facebook post types for [business/brand page]:
1. Question post (drives comments)
2. Story post (relatable business moment)
3. Educational post (tip or how-to)
4. User-generated content prompt (encourage followers to share)
5. Behind-the-scenes post (humanize the brand)
Each 50-100 words. Conversational, community-focused tone.

Facebook Group Engagement

Write 10 discussion prompts for my Facebook Group about [topic]. Each should:
- Encourage personal sharing and stories
- Be easy to answer (low barrier to respond)
- Generate genuine discussion (not yes/no)
- Build community connections between members
Mix formats: fill-in-the-blank, this-or-that, share your experience, ask for advice.

Facebook Ads

Write Facebook ad copy for [product/service/offer]. Provide:
- 3 headline options (under 40 characters each)
- 3 primary text options (under 125 words each)
- 3 description options (under 30 words each)
- CTA button recommendation
Target audience: [demographics and interests]
Offer: [what you're promoting]
Goal: [awareness / traffic / conversions]
Each variation should test a different angle: benefit-focused, social proof, urgency.

YouTube Prompts

Video Titles and Thumbnails

Generate 10 YouTube video title options for a video about [topic]. Each title should:
- Be under 60 characters
- Include the target keyword: [keyword]
- Create curiosity or urgency
- Promise a clear benefit
Rank them by predicted click-through rate and explain why.

Video Scripts

Write a YouTube video script outline for "[title]" (target length: [X] minutes). Include:
- Hook (first 15 seconds): Why the viewer should keep watching
- Intro (30 seconds): What they'll learn, brief credibility
- Main content: [number] sections with key points for each
- Each section: Talking point + example/story + visual suggestion
- CTA at the midpoint (subscribe reminder)
- Conclusion: Summary + CTA (subscribe, next video link)

Video Descriptions

Write a YouTube video description for "[title]." Include:
- First 2 lines: Compelling summary (shown above the fold)
- Timestamp chapters for [X] sections
- Links section: [relevant links]
- Social media links placeholder
- Relevant hashtags (3-5)
- Keywords naturally integrated
Total: 200-300 words.

Content Calendar Prompts

Create a 30-day social media content calendar for [brand] across [platforms]. Include:
- 1 post per day per platform
- Mix of content pillars: [list your 4-5 pillars]
- Platform-appropriate format for each (carousel, reel, thread, etc.)
- Brief description of each post (1-2 sentences)
- Content type label (educational, entertaining, promotional, community)
- Balance: 40% educational, 30% entertaining, 20% community, 10% promotional
Format as a table with: Date | Platform | Content Pillar | Format | Post Description

Plan a content series for [topic] across [platform]. Create a 4-week series:
- Week 1: Problem awareness (why this matters)
- Week 2: Solution exploration (different approaches)
- Week 3: How-to implementation (step-by-step)
- Week 4: Results and transformation (proof and motivation)
Write 3 post ideas per week with brief descriptions.

FAQ

Will ChatGPT-generated posts sound robotic?

Only if you use generic prompts. The prompts in this guide include tone, style, and platform-specific instructions that produce natural-sounding content. Always add your personal voice and specific examples before posting.

Should I post AI-generated content exactly as-is?

No. Treat AI output as a first draft. Add personal anecdotes, current references, your unique perspective, and platform-specific adjustments. The best performing content combines AI efficiency with human authenticity.

How many posts should I generate at once?

Batch creation is most efficient. Generate a week’s worth of content in one session (15-20 posts across platforms). This takes 30-60 minutes versus hours of creating from scratch. Store them in a spreadsheet or scheduling tool.

What about hashtags?

Request hashtags separately for better results: “Suggest 20 hashtags for [topic] posts on Instagram. Group them: 5 broad (500K+ posts), 10 medium (10K-500K), 5 niche (under 10K). Avoid banned or oversaturated hashtags.”

Can I use the same content across platforms?

The content should be adapted for each platform’s format, tone, and audience behavior. A LinkedIn post reads very differently from a TikTok script. Use the platform-specific prompts above to generate appropriate versions of the same core message. For more insights, check out our guide on 35 ChatGPT Prompts for Coding & Programming. For more insights, check out our guide on 45 ChatGPT Prompts for Business.

Conclusion

Consistent social media content creation is a volume game, and ChatGPT makes that volume achievable. The key is using platform-specific prompts that respect each network’s unique culture, format, and audience expectations.

Start with the platform where you’re most active, batch-generate a week of content, and customize each piece with your personal voice before publishing. As you develop your prompt library, content creation becomes a 30-minute weekly task instead of a daily time drain.