100+ ChatGPT Prompts for Real Estate Agents: Close More Deals (2026)

Real estate professionals juggle listing descriptions, client communications, marketing campaigns, and market analysis daily. ChatGPT can handle the writing-intensive parts of your business while you focus on what matters most — building relationships and closing deals.

These prompts are organized by real estate workflow, from lead generation to post-closing follow-up. Each one is tested and ready to customize with your specific property details and market.

How to Use These Prompts

1. Replace bracketed text with your specific details
2. Add local market context for more relevant results
3. Specify your brand voice (luxury, family-friendly, investor-focused)
4. Review and personalize every output before using it

Property Listing Prompts

MLS Descriptions

Write an MLS listing description for this property:
- Address: [address]
- Price: [price]
- Bedrooms/Bathrooms: [beds]/[baths]
- Square footage: [sqft]
- Lot size: [lot]
- Year built: [year]
- Key features: [list features]
- Recent updates: [updates]
- Neighborhood highlights: [nearby amenities]

Write it in [number] words. Highlight the top 3 selling points. Use active, compelling language without overselling. Include relevant keywords for online search.

Rewrite this listing description to target [buyer type: first-time buyers / luxury buyers / investors / downsizers / families with young children]:
[paste existing description]
Emphasize the features most relevant to this buyer profile.

Social Media Listings

Create 5 Instagram caption variations for this property listing:
[property details]
Each caption should:
- Start with an attention-grabbing hook
- Highlight 2-3 key features
- Include a call-to-action
- Use 3-5 relevant hashtags
- Be under 150 words
Vary the tone: one aspirational, one practical, one question-based, one storytelling, one urgency-focused.

Write a Facebook Marketplace listing for [property details]. Include:
- Catchy headline (under 10 words)
- Key features in bullet points
- Neighborhood highlights
- Open house details
- Contact information
- Urgency element
Keep it scannable and mobile-friendly.

Video Script

Write a 60-second property tour video script for [property address]. Structure:
- Opening hook (5 seconds): Create excitement about one standout feature
- Exterior/curb appeal (10 seconds)
- Main living areas (15 seconds)
- Kitchen (10 seconds)
- Master suite (10 seconds)
- Backyard/outdoor space (5 seconds)
- Closing CTA (5 seconds)
Keep it conversational, not salesy. Mention [key selling points].

Client Communication Prompts

Buyer Emails

Write a follow-up email to a buyer who attended an open house at [property address] but hasn't reached out. Include:
- Personal reference to something they mentioned during the visit
- 2 additional properties similar to what they liked
- Soft call-to-action for a viewing
- Professional but warm tone

Draft an email to a buyer client explaining why their offer on [property address] was not accepted. Include:
- Empathetic acknowledgment
- Brief explanation (without disclosing confidential seller information)
- Encouragement and next steps
- 2 similar properties currently available
- Positive forward-looking closing

Write an email to a first-time homebuyer explaining the purchase process from offer to closing. Break it down into simple steps, define any jargon, and set realistic timeline expectations. Keep it reassuring and professional.

Seller Emails

Write a listing presentation follow-up email to a homeowner I met with yesterday about listing their home at [address]. Reference:
- The home's strengths I noticed: [features]
- My proposed listing price: [price]
- My marketing plan highlights
- Why I'm the right agent for their property
- Next steps if they decide to move forward

Draft a market update email for a seller whose home has been on the market for [number] weeks. Include:
- Summary of showing activity and feedback
- Current market conditions in their area
- Recommended strategy adjustment (price reduction / staging / marketing change)
- Reassurance and commitment
- Request for a phone call to discuss

Negotiation Communications

Draft a counter-offer cover letter for my seller client responding to a buyer's offer:
- Original offer: [amount]
- Our counter: [amount]
- Key terms we're adjusting: [terms]
- Explain the rationale professionally without revealing seller's motivation
- Maintain positive tone for ongoing negotiation

Lead Generation Prompts

Cold Outreach

Write a door-knocking script for a neighborhood where I recently sold a home at [address] for [price]. Include:
- Introduction and reason for visiting
- Recent sale as social proof
- Value proposition (free home valuation)
- Transition questions to identify potential sellers
- Leave-behind offer (market report)
Keep it under 60 seconds and conversational.

Create a 5-email drip sequence for online leads who downloaded a [type: home buyer guide / market report / home valuation]. Each email should:
- Email 1 (Day 0): Welcome + deliver the resource
- Email 2 (Day 3): Introduce yourself and your value
- Email 3 (Day 7): Share relevant market insight
- Email 4 (Day 14): Social proof (recent client success)
- Email 5 (Day 21): Direct call-to-action (schedule a call)
Each email should be under 150 words.

Expired and FSBO

Write a letter to the owner of an expired listing at [address]. The home was listed at [price] for [days] days. Include:
- Empathetic acknowledgment of the frustration
- Brief analysis of why it may not have sold (without criticizing the previous agent)
- 3 specific things I would do differently
- Free, no-obligation consultation offer
- Urgency element (spring market approaching, etc.)

Write a script for calling a For Sale By Owner (FSBO) at [address]. Include:
- Friendly, non-pushy introduction
- Compliment about the property
- Questions to understand their motivation and timeline
- Transition to offering help without pressuring
- Handle common objections: "I want to save the commission" and "I already have a buyer"

Market Analysis Prompts

Write a monthly market report for [city/neighborhood] real estate. Include sections for:
- Market overview (buyer's vs. seller's market indicators)
- Median home prices and trends (I'll provide the data: [data])
- Average days on market
- Inventory levels
- Interest rate impact
- Forecast for next month
- What this means for buyers and sellers
Write for a general audience. Keep it informative but accessible.

Create a comparative market analysis (CMA) presentation outline for [property address]. Include talking points for:
- 3 comparable sold properties
- 3 comparable active listings
- 2 expired/withdrawn listings
- Price adjustments for differences in features, condition, and location
- Recommended listing price range with justification
- Market timing considerations

Content Marketing Prompts

Blog Posts

Write a blog post outline for "[title: First-Time Home Buyer's Guide to [City]]" targeting [city] buyers. Include:
- 8-10 sections covering the full buying process
- Local-specific advice (neighborhoods, school districts, commute patterns)
- Common mistakes in the [city] market
- SEO-friendly headings
- CTA to schedule a buyer consultation

Write a neighborhood guide for [neighborhood name] in [city]. Cover:
- Overview and vibe (250 words)
- Housing stock and price ranges
- Best restaurants and cafes (5 picks)
- Schools and family-friendliness
- Parks and outdoor activities
- Commute times to major employment centers
- Who this neighborhood is best for
- Current real estate market snapshot

Email Newsletters

Write a monthly real estate newsletter for my client database. Include:
- Market update for [city] (3-4 sentences)
- Featured listing of the month: [property details]
- Home maintenance tip for [current month]
- Local event or recommendation
- Helpful resource (article, calculator, guide)
- Closing with personal note
Keep the total under 500 words.

Open House Prompts

Create a complete open house marketing plan for [property address] on [date]. Include:
- Social media posts (Facebook, Instagram, LinkedIn) — one for each
- Email invitation to my database
- Neighbor invitation letter
- Sign-in sheet questions (5 questions to qualify visitors)
- Follow-up email template for attendees
- Follow-up text for non-responding attendees

Referral and Review Prompts

Write a referral request email to a past client who closed [timeframe] ago on [property]. Include:
- Personal touch referencing their experience
- Soft ask for referrals (not pushy)
- Specific ask: "Do you know anyone thinking about buying or selling?"
- Offer of value (home anniversary market update)
- Easy response mechanism

Write 5 different Google review request messages for past clients. Each should:
- Thank them for their trust
- Reference a specific positive moment in the transaction
- Include the direct Google review link: [link]
- Be under 50 words
- Feel personal, not templated

FAQ

Will ChatGPT-generated content sound generic?

Only if you use generic prompts. Adding specific property details, local market knowledge, and your personal voice transforms the output. Always customize with local references, personal anecdotes, and market data only you know.

Should I disclose that I use AI?

There’s no legal requirement to disclose AI use in marketing materials. However, all content should be accurate and comply with fair housing laws. Review every piece of AI-generated content for accuracy, compliance, and your brand voice before publishing.

Can ChatGPT replace a real estate copywriter?

For routine content like listing descriptions, social posts, and client emails — ChatGPT produces solid first drafts that save significant time. For high-stakes marketing like luxury listing brochures or brand positioning, a professional copywriter may still add value. Most agents find ChatGPT handles 80% of their writing needs.

How do I ensure fair housing compliance?

Always review AI-generated content for fair housing compliance. ChatGPT may occasionally include descriptions that could be interpreted as discriminatory (references to “family-friendly” neighborhoods, religious institutions, demographic descriptions). Remove any language that describes, targets, or excludes protected classes.

How do I maintain a personal touch?

Add personal details to every output: mention specific conversations with clients, reference local spots you genuinely recommend, include your own market observations, and always sign off in your voice. The best approach is AI for the structure, you for the personality. For more insights, check out our guide on 50 Best ChatGPT Prompts for Marketing (Copy & Paste).

Conclusion

These prompts cover the complete real estate workflow — from generating leads to closing deals and asking for referrals. Start with the category where you spend the most writing time (usually listing descriptions or client emails) and build from there.

The key to making AI-generated content work in real estate is specificity. Generic prompts produce generic results. Add your market knowledge, property details, and personal voice to every prompt, and you’ll produce content that genuinely represents your expertise and saves you hours every week.