Buffer vs Later Pricing Comparison 2026
TL;DR: Buffer is cheaper and has a better free tier. Later is better specifically for Instagram with its visual planner and Linkin.bio feature.
Pricing Comparison
| Buffer | Later | |
|---|---|---|
| Price | $6/channel/mo | $25/mo (Starter) |
| Includes | Social scheduling, AI captions, analytics, 3 free channels | Visual planner, Instagram-focused, Linkin.bio, analytics |
Our Verdict
Buffer is cheaper and has a better free tier. Later is better specifically for Instagram with its visual planner and Linkin.bio feature.
FAQ
Which offers better value for money?
It depends on your needs. Compare the specific features you need most against each tool’s pricing.
Can I try both before deciding?
Yes. Most tools offer free tiers or trials. Test both with your actual workflow before committing.
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