Buffer vs Hootsuite for Social Media Management 2026
TL;DR: Buffer for individuals and small businesses who want simplicity and a free tier. Hootsuite for agencies and large teams who need advanced analytics and workflow management.
Buffer vs Hootsuite: Feature Comparison
| Feature | Buffer | Hootsuite |
|---|---|---|
| Free tier | 3 channels, 10 posts/channel | No free tier |
| Starting price | $6/mo per channel | $99/mo (10 social accounts) |
| AI features | AI assistant for captions | OwlyWriter AI for content |
| Analytics | Basic (paid plans) | Advanced analytics and reporting |
| Team features | Basic collaboration | Advanced team workflows |
| Best for | Individuals and small teams | Agencies and large teams |
When to Choose Buffer
- You want 3 channels, 10 posts/channel
- You prioritize the ecosystem and integrations
- You need the specific strengths listed above
When to Choose Hootsuite
- You want No free tier
- You value the alternative approach
- Your workflow aligns better with its strengths
Our Verdict
Buffer for individuals and small businesses who want simplicity and a free tier. Hootsuite for agencies and large teams who need advanced analytics and workflow management.
FAQ
Can I use both?
Yes. Many professionals use both tools for different tasks. Start with one and add the second when you need its specific strengths.
Which has better customer support?
Both offer good support. Paid plans typically include priority support. Check their current support options before subscribing.
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