Best Semrush Alternatives for SEO in 2025
Looking for Semrush alternatives for SEO? Whether you need a lower price, different features, or specialized capabilities — here are the best options in 2025.
Best Semrush Alternatives for SEO in 2025
1. Ahrefs ($99-449/month) — Most Comparable
Ahrefs is Semrush’s closest competitor. Stronger backlink database, excellent keyword explorer, and the Content Explorer tool for finding link-building opportunities. Ahrefs’ UI is more focused — less feature bloat than Semrush. Best for link-building-focused SEO strategies.
2. Moz Pro ($99-599/month) — Best for Beginners
Moz is the most beginner-friendly enterprise SEO tool. Domain Authority (DA) and Page Authority (PA) are widely used industry metrics. Keyword research, rank tracking, and site audits. The Moz community and learning resources are excellent for SEO beginners.
3. Ubersuggest ($12-40/month) — Best Budget Option
Neil Patel’s Ubersuggest provides basic keyword research, site audit, and rank tracking at a fraction of Semrush’s price. Limited in depth compared to enterprise tools, but adequate for small businesses and bloggers. Lifetime deal available.
4. SE Ranking ($39-89/month) — Best Mid-Range
SE Ranking offers rank tracking, keyword research, site audit, and competitor analysis at mid-range pricing. The rank tracking is particularly granular — daily updates for specific locations and devices. Good for agencies managing multiple client campaigns on a budget.
5. Surfer SEO ($69-219/month) — Best for Content Optimization
Surfer SEO specializes in on-page content optimization rather than full-suite SEO. The Content Editor scores your content against top-ranking pages for specific keywords. Best as a complement to a broader SEO tool rather than a standalone Semrush replacement.
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