Best Mailchimp Alternatives for Email Marketing in 2025
Looking for Mailchimp alternatives for email marketing? Here are the best options for different business sizes and use cases in 2025.
Best Mailchimp Alternatives for Email Marketing in 2025
1. ConvertKit (now Kit) ($9-25+/month) — Best for Creators
ConvertKit (recently rebranded to Kit) is the email platform built for creators — bloggers, YouTubers, podcasters, course creators. Visual automation builder, subscriber tagging, and landing pages. The free tier (up to 10K subscribers with limited automation) is the most generous in the industry for small creators.
2. Klaviyo (Free – $20+/month) — Best for E-commerce
Klaviyo is the clear winner for Shopify and e-commerce email marketing. Deep integration with e-commerce platforms, predictive analytics for customer lifetime value, and revenue attribution per email. More expensive than Mailchimp at scale but delivers measurably better ROI for online stores.
3. Brevo (formerly Sendinblue) ($0-25+/month) — Best Budget
Brevo offers email marketing, SMS, WhatsApp messaging, and CRM in one platform at competitive prices. The free tier includes 300 emails/day (unlimited contacts). Best for small businesses wanting multichannel communication without multiple tools.
4. ActiveCampaign ($15-49+/month) — Best for Automation
ActiveCampaign has the most powerful automation builder in the email marketing space. CRM included on higher tiers. Complex lead scoring, sales automation, and conditional content. Best for B2B companies and service businesses with long sales cycles.
5. Beehiiv (Free – $42+/month) — Best for Newsletters
Beehiiv is purpose-built for newsletter operators. Built-in monetization (ads, premium subscriptions), referral programs, and growth tools. Best for publishers and media companies building newsletter-first businesses.
Find the Perfect AI Tool for Your Needs
Compare pricing, features, and reviews of 50+ AI tools
Browse All AI Tools →Get Weekly AI Tool Updates
Join 1,000+ professionals. Free AI tools cheatsheet included.