Best HubSpot Alternatives for CRM and Marketing in 2025
Looking for HubSpot alternatives for CRM and marketing? Here are the best options for different business sizes and needs in 2025.
Best HubSpot Alternatives for CRM and Marketing in 2025
1. Salesforce ($25-300+/user/month) — Most Powerful Enterprise CRM
Salesforce is the enterprise CRM standard. More customizable than HubSpot, with a larger app ecosystem and deeper analytics. Best for large sales teams, complex enterprise sales cycles, and organizations that need maximum CRM capability. Steeper learning curve and higher total cost than HubSpot.
2. Pipedrive ($14-59/user/month) — Best for Sales Teams
Pipedrive is a pure sales CRM — visual pipeline management, activity-based selling, and clean reporting. Easier to adopt than HubSpot’s Sales Hub. AI Sales Assistant suggests next actions. Best for B2B sales teams who want pipeline management without marketing bloat.
3. Zoho CRM ($0-35/user/month) — Best Value
Zoho CRM offers solid CRM functionality at the lowest price point. Free for up to 3 users. The Zoho One suite ($35/user/month) includes CRM, email marketing, project management, and 40+ other apps. Best for small businesses wanting maximum features per dollar.
4. ActiveCampaign ($15-79/month) — Best for Email Marketing
ActiveCampaign combines CRM with the industry’s most powerful email automation builder. Marketing automation that rivals HubSpot Marketing Hub at a fraction of the cost. Best for small to mid-size businesses where email marketing drives revenue.
5. Monday Sales CRM ($10-24/seat/month) — Best for Visual Teams
Monday’s CRM is built on their project management platform. Highly visual, customizable boards for pipeline management. Best for teams already using Monday.com who want CRM integrated into their existing workspace.
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