Best AI Tools for Logo Design in 2026: 8 Platforms That Actually Deliver

A logo used to be the kind of thing you either spent $500+ on with a freelance designer or settled for something forgettable from a clip-art generator. That’s changed dramatically. The best AI tools for logo design in 2026 can produce polished, brand-ready logos in minutes, and several of them cost less than a single lunch.

But here’s the thing: not every AI logo maker is built the same way. Some give you a full brand identity kit with business cards, social media assets, and letterheads. Others hand you a single PNG and wish you luck. A few require real design skill to get usable results. Picking the wrong tool wastes time and money, so the comparison matters.

I tested eight platforms head-to-head, running each one through the same branding brief to see what comes out the other side. Below you’ll find honest assessments with current pricing, strengths, and the gotchas nobody mentions on the sales page.

TL;DR — Quick Pricing Comparison

• Looka — One-time from $20 (basic PNG) to $65 (full files); Brand Kit at $96/year
• Brandmark — One-time from $25 (Basic) to $175 (Enterprise)
• Shopify Logo Maker — Completely free
• Canva Logo Maker — Free tier available; Canva Pro at $12.99/month for premium exports
• Designs.ai — From $29/month (Basic) to $69/month (Pro)
• LogoAI — One-time from $29 (Basic) to $99 (Brand package)
• Tailor Brands — From $3.99/month (annual) to $49.99/month (Premium)
• Midjourney — From $10/month (Basic) to $60/month (Pro); requires design cleanup

1. Looka — Best for Complete Brand Identity Packages

Looka walks you through a guided design flow where you pick styles, colors, and icons, then its AI generates dozens of logo concepts. The real selling point isn’t just the logo itself — it’s the Brand Kit that automatically generates 300+ branded marketing materials from your chosen design.

Pricing (2026): Basic Logo at $20 one-time (PNG only), Premium Logo at $65 one-time (PNG, SVG, EPS, PDF), Brand Kit at $96/year, Brand Kit + Website at $129/year. Designing is free — you only pay to download.

What works well

• The Brand Kit subscription at $96/year is excellent value if you need social media covers, letterheads, and business cards that all match
• You retain full ownership rights to your logo even after your subscription expires
• Unlimited logo revisions on subscription plans let you iterate without pressure

What to watch out for

• Results can feel generic when multiple users pick the same icon and style combinations
• Fine-tuning a specific detail in the logo often means restarting the generation process rather than editing directly
• The $20 Basic tier only gives you a low-resolution PNG, which isn’t print-ready

2. Brandmark — Best for One-Time Purchase Simplicity

Brandmark takes a no-subscription approach that appeals to founders who want to pay once and move on. You enter your business name, select keywords, and choose a color palette. The AI generates logo options with matching business card mockups, social media graphics, and brand guidelines baked in.

Pricing (2026): Basic at $25 one-time (PNG files), Designer at $65 one-time (includes brand guidelines, vector files, business card designs), Enterprise at $175 one-time (full branding package with all assets). All plans include unlimited revisions.

What works well

• Transparent one-time pricing with no recurring charges ever
• Free companion tools like Logo Rank (quality assessment), Logo Crunch (multi-resolution export), and AI Color Wheel add real value
• Exports in SVG, EPS, PNG, and PDF cover both web and print needs

What to watch out for

• The $175 Enterprise tier is steep compared to competitors if you only need the logo itself
• Customization after generation is more limited than tools with full drag-and-drop editors
• No ongoing brand kit updates — what you download is what you get

3. Shopify Logo Maker — Best Free Option for E-Commerce Brands

Shopify’s Logo Maker (the successor to the now-defunct Hatchful) is a completely free tool aimed at merchants and small businesses. You enter your brand name, select an industry and visual style, then customize the generated designs. The finished logo is emailed to you as a downloadable ZIP file.

Pricing (2026): Completely free. No hidden upsells. You don’t need a Shopify store to use it.

What works well

• Genuinely free with no paywall surprises — you get usable files without spending a cent
• Simple enough for someone with zero design experience to get a result in under five minutes
• Good starting point for Shopify merchants who need a quick logo to launch their store

What to watch out for

• Design quality and variety are noticeably limited compared to paid alternatives
• No vector file exports (SVG, EPS), so the logo may not scale cleanly for large print formats
• User reviews have been poor — Trustpilot ratings for the predecessor Hatchful sat at just 2.7 stars

4. Canva Logo Maker — Best for DIY Designers Who Want Full Control

Canva’s logo maker lives inside its broader design platform, which means you get access to a massive template library, drag-and-drop editing, and a full suite of design tools beyond just logos. The free tier is surprisingly capable, but Canva Pro unlocks the features that matter most for professional logo work. We also cover this topic in our guide to Canva AI alternatives.

Pricing (2026): Free tier with basic exports, Canva Pro at $12.99/month or $119.99/year (transparent backgrounds, SVG export, Brand Kit, Magic Studio AI tools), Teams at $14.99/month for up to 5 users. Free 30-day trial available for Pro.

What works well

• Full drag-and-drop editor gives you pixel-level control over every element — no other AI logo tool matches this flexibility
• Canva Pro’s Brand Kit lets you save logos, colors, and fonts for consistent use across all your designs
• The broader Canva ecosystem means your logo integrates directly into presentations, social posts, and marketing materials

What to watch out for

• The free tier doesn’t support transparent background exports or SVG downloads, which limits professional use
• It’s a monthly subscription, not a one-time purchase — costs add up over time compared to Looka or Brandmark
• Because Canva is a general design tool, the AI-generated logo suggestions aren’t as specialized as dedicated logo makers

5. Designs.ai — Best for Multi-Format Brand Content

Designs.ai bundles its logo maker with a broader creative suite that includes video creation, mockup generation, and a speech synthesis tool. The logo maker itself uses AI to generate options from your business name and industry, with templates you can customize before downloading.

Pricing (2026): Basic at $29/month (unlimited projects, standard license, 115M+ stock assets), Pro at $69/month (enterprise license, 20 premium images/month, expanded voiceover capabilities). Free trial and 7-day trial available. You might also want to explore our picks for AI image generators.

What works well

• The bundled creative suite means you can create logos, marketing videos, and voiceovers from a single subscription
• Access to 115 million stock images and video clips within the design tools adds significant creative flexibility
• Enterprise license on the Pro plan provides stronger legal protection for commercial use

What to watch out for

• At $29–$69/month, it’s one of the most expensive options purely for logo design — you’re paying for the full suite whether you use it or not
• Premium assets can only be used within Designs.ai tools and cannot be downloaded standalone
• The logo maker itself is less refined than dedicated tools like Looka or Brandmark

6. LogoAI — Best Budget-Friendly One-Time Purchase

LogoAI follows a straightforward model: design for free, pay only when you’re ready to download. The AI generates logo concepts from your business name and preferences, and you can tweak colors, fonts, layouts, and icons before purchasing. All plans are one-time payments with no subscription required.

Pricing (2026): Basic at $29 one-time (low-res logo, transparent PNG), Pro at $59 one-time (high-res, vector files, Office templates), Brand at $99 one-time (full branding package with social media kits, business cards, marketing materials). Optional designer assistance for $40 extra (3 revisions).

What works well

• Clean one-time pricing with lifetime access to your download center — no recurring fees ever
• The $59 Pro tier hits a sweet spot with vector files and Office templates included
• Returning customers get 40–60% off with loyalty discounts (code LOGOPRO)

What to watch out for

• The $29 Basic plan only provides low-resolution files — most businesses will need to step up to Pro at minimum
• Coupon discounts only apply during initial purchase, not on upgrades
• The optional $40 designer assistance is limited to 3 revisions, which can feel restrictive for complex logos

7. Tailor Brands — Best for All-in-One Business Launch

Tailor Brands positions itself as more than a logo maker — it’s a business-in-a-box platform that bundles branding with website building, social media tools, and even LLC formation services. The logo maker uses a guided AI flow where you select between icon-based, wordmark, and initial-based styles.

Pricing (2026): Basic at $9.99/month ($3.99/month billed annually) for high-res logo files and design tools, Standard at $19.99/month for vector files and full website builder, Premium at $49.99/month for eCommerce capabilities. Logo designing is free — you pay to download.

What works well

• The $3.99/month annual Basic plan is one of the cheapest paths to a high-resolution logo with a design toolkit
• You retain full, unlimited, worldwide, royalty-free rights to downloaded logos even after canceling
• The Standard plan’s website builder and branded business deck add real value for new businesses

What to watch out for

• Monthly pricing without annual commitment is significantly more expensive ($9.99–$49.99/month)
• Multiple user complaints about confusing subscription renewals and unexpected charges
• Some premium features are gated behind higher tiers, making the actual cost less clear upfront

8. Midjourney — Best for Unique, Custom Logo Concepts

Midjourney is not a traditional logo maker — it’s an AI image generator that happens to produce stunning logo concepts when prompted correctly. You describe what you want in natural language, and the AI generates visual concepts that no template-based tool could produce. The trade-off: you’ll need to clean up the output in a vector editor like Illustrator or Figma to get production-ready files. For a deeper look, see our roundup of AI image upscalers.

Pricing (2026): Basic at $10/month ($8/month annually) for ~200 images, Standard at $30/month ($24/month annually) with unlimited Relax Mode generations, Pro at $60/month ($48/month annually) with Stealth Mode for private work, Mega at $120/month ($96/month annually) for maximum output. No free trial available.

What works well

• Produces visually distinctive, one-of-a-kind concepts that template-based tools simply cannot match
• Version 6 handles geometric and vector-style prompts remarkably well for logo work
• Commercial usage rights are included with every paid plan

What to watch out for

• Output is raster-based (PNG/JPG) — you’ll need to manually vectorize the logo in Illustrator, Figma, or a tool like Vectorizer.ai before it’s truly production-ready
• No guided branding flow — you need to know how to write effective prompts to get good results
• Companies with over $1M in annual revenue are required to use the Pro or Mega plan

How to Choose the Right AI Logo Tool

With eight solid options on the table, the right choice depends on what you actually need and how much design work you’re willing to do yourself.

If you want a full brand identity in one place, Looka’s Brand Kit at $96/year or Tailor Brands’ Standard plan are your best bets. Both generate matching assets across business cards, social media, and letterheads from a single logo design.

If you want to pay once and be done, Brandmark ($25–$175) and LogoAI ($29–$99) both offer one-time purchases with no recurring fees. LogoAI’s $59 Pro tier is particularly strong value for the files you get.

If budget is your primary concern, Shopify Logo Maker is genuinely free, and Canva’s free tier is surprisingly capable for simple logos. Just know that neither provides vector file exports without an upgrade.

If you want something truly unique, Midjourney is in a league of its own for creative output — but factor in the time and skill required to vectorize and refine the results. It’s best suited for designers or teams that already work with tools like Illustrator.

If you’re building a small business and need more than just a logo, check out our guide to the best AI website builders in 2026 to pair your new brand with a professional web presence. And for a broader look at AI-powered business tools, our roundup of the best AI tools for small business covers everything from writing to marketing to operations.

The bottom line: any of these eight tools can produce a presentable logo in under 30 minutes. The real question is whether you need a standalone logo file or a complete brand system — and whether you’d rather pay once or subscribe for ongoing access to design tools. Start with the tool that matches your budget and branding needs, and you’ll have a professional logo ready before your coffee gets cold.