The creator economy’s ad revenue problem and India’s AI ambitions
The creator economy is shifting from ad revenue to diversified business models, with influencers like MrBeast expanding into product lines and startups, signaling a broader trend among creators to build sustainable empires beyond traditional media. This shift underscores the evolving landscape of the creator economy and the importance of innovation in monetization strategies, particularly as India aims to capitalize on its AI potential.
Source: TechCrunch AI
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