Best AI Tools for Video Creators in 2025
Video creators — YouTubers, video marketers, and video producers — are using AI tools at every stage of production. Here is what actually works in 2025.
Best AI Tools for Video Creators in 2025
Pre-Production
Claude Pro ($20/month) — Best for Scripts and Outlines
- Script writing: describe your video topic, target audience, and desired length — Claude drafts a complete script
- Title testing: generate 10 title variations for A/B testing on YouTube
- Hook writing: the first 30 seconds of a video determines retention. Ask Claude to write 5 different hooks for a video topic
- Chapter structure: outline the optimal chapter structure for a long-form video
Post-Production
Descript — Best AI Video Editor
Descript’s text-based editing lets you edit video by editing the transcript — delete words in the transcript, delete those words from the video. AI removes filler words (um, uh) automatically. AI overdub lets you correct mistakes by typing replacement words.
Canva Pro ($13/month) — Best for Thumbnails
YouTube thumbnails are the highest-ROI creative investment in video. Canva Pro’s thumbnail templates and drag-and-drop design make professional thumbnails without design skills.
Repurposing
Paste your video transcript into Claude and ask for: a blog post version, 5 LinkedIn posts, a Twitter/X thread, an email newsletter section, and short-form social hooks. One video becomes 8+ pieces of content.
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