How to Use AI Tools for Sales in 2025
Sales teams using AI are closing more deals by spending less time on admin and more time selling. Here is how to build an AI workflow for sales in 2025.
How to Use AI Tools for Sales in 2025
Where Sales Time Goes (and Where AI Helps)
Sales reps typically spend 64% of their time on non-selling activities: research, email writing, CRM updates, proposal creation. AI can meaningfully compress each of these.
Prospect Research (Perplexity Pro)
Before a discovery call: use Perplexity to quickly research the prospect company. Prompt: “Research [Company Name]. Give me: what they do, their recent news, approximate revenue and employee count, and who their likely competitors are.”
10 minutes of Perplexity research produces the same depth as 45 minutes of manual Google research.
Email Writing (Claude Pro)
Cold outreach, follow-ups, and objection handling — Claude dramatically accelerates the writing:
- First touch: “Write a cold email to a [title] at [company type] introducing our [product/service] that helps them [value prop]. Keep it under 100 words. Reference that I saw [specific thing about their company].”
- Follow-up: “Write a brief follow-up to a prospect who attended our demo but has not responded in 5 days. Reference our conversation about [specific topic]. Include a clear next step.”
- Objection handling: “Write a response to the objection: [objection]. Our position is: [position]. Keep it empathetic and non-pushy.”
Find the Perfect AI Tool for Your Needs
Compare pricing, features, and reviews of 50+ AI tools
Browse All AI Tools →Get Weekly AI Tool Updates
Join 1,000+ professionals. Free AI tools cheatsheet included.
