Semrush vs Ahrefs: Which SEO Tool Is Better in 2025?
Semrush and Ahrefs are the two premium SEO platforms. Here is how to choose between them for your SEO work in 2025.
Semrush vs Ahrefs: Which SEO Tool Is Better in 2025?
The Real Difference
Both tools are excellent. The real question is which data sets and workflows match your needs:
Semrush: Better all-in-one marketing platform. Stronger for PPC/paid search data, social media tracking, and content marketing tools. More features beyond pure SEO.
Ahrefs: Better pure backlink database and link analysis. Many SEO professionals consider Ahrefs the gold standard for backlink data. Strong keyword research; crawler is considered particularly accurate.
Pricing
| Plan | Semrush | Ahrefs |
|---|---|---|
| Entry | $129/month (Pro) | $99/month (Lite) |
| Mid | $249/month (Guru) | $199/month (Standard) |
| Agency | $499/month (Business) | $399/month (Advanced) |
Choose Semrush When
- You need more than SEO: PPC data, social media tracking, content tools
- Running marketing campaigns across multiple channels
- Agency managing diverse client needs beyond pure SEO
Choose Ahrefs When
- Backlink analysis and link building are your primary focus
- Want the strongest keyword research and site crawler
- Pure SEO work without needing other marketing channels
Ready to get started?
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