How to Use AI for Social Media Content in 2025
Social media managers need to produce high volumes of quality content consistently. Here is how AI tools actually fit into a professional social media workflow in 2025.
How to Use AI for Social Media Content in 2025 (Without It Looking Like AI)
What Works vs What Fails
What fails: Asking AI to “write a LinkedIn post about our product.” The output is generic, over-formatted with bullet points, and reads like a robot wrote it.
What works: Using AI as a drafting assistant with heavy context: “I am the social media manager for [company]. Our brand voice is [description]. Our audience is [description]. Here is a customer success story: [story]. Write 5 LinkedIn post drafts that tell this story from different angles. Avoid: bullet points, emojis, the word ‘excited,’ and corporate-speak.”
AI Use Cases That Actually Work for Social Media
- Content repurposing: Paste a long blog post and ask Claude to extract 10 specific insights that would work as standalone LinkedIn posts
- Caption variations: Write your core message, ask for 8 variations at different lengths and tones
- Comment responses: Draft thoughtful responses to comments and DMs at scale
- Content calendar: Describe your themes and ask Claude to generate a month of post concepts (not full posts — concepts to develop)
- Hashtag research: Describe your content and ask for relevant hashtag categories to research
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