HubSpot vs Salesforce: Which CRM in 2025? Complete Comparison
HubSpot and Salesforce are the two dominant CRM platforms. This comparison helps you choose the right one for your business size and needs in 2025.
HubSpot vs Salesforce: Which CRM in 2025?
The Fundamental Difference
HubSpot: All-in-one marketing, sales, and service platform built around inbound marketing. Designed to be usable without dedicated admin. Better for SMBs and companies that want marketing automation with CRM.
Salesforce: Enterprise CRM with maximum customization. Can be configured to do virtually anything. Requires Salesforce administrators and developers to fully leverage. Better for complex enterprise sales processes and large organizations.
Pricing
| Tier | HubSpot | Salesforce |
|---|---|---|
| Free/Starter | Free CRM (limited) | $25/user/month (Starter) |
| Professional | $450/month (3 users) | $80/user/month |
| Enterprise | $1,200/month (5 users) | $165/user/month |
Choose HubSpot When
- Small to mid-size business (under 500 employees)
- Want marketing automation integrated with CRM
- Limited IT resources for CRM administration
- Starting fresh and want quick time-to-value
- Content marketing is central to your growth strategy
Choose Salesforce When
- Enterprise with complex, custom sales processes
- Need deep integration with ERP/financial systems
- Multiple business units with different processes
- Have Salesforce admin resources
- Industry-specific Salesforce clouds (Financial Services, Health Cloud)
AI Integration
Both platforms have added AI features. More importantly: Claude integrates well with both for drafting follow-up emails, summarizing customer notes, and generating proposal content based on CRM data.
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