How to Use AI for Email Marketing: Complete 2025 Guide
AI has transformed email marketing from a guessing game to a data-driven craft. This guide covers how to use AI tools to write better emails and increase conversion rates.
Writing Better Emails with Claude and ChatGPT
Subject Lines
Subject line optimization is where AI excels. Prompt: ‘Write 10 subject lines for an email announcing [offer]. Include: curiosity-driven, benefit-led, question format, urgency, and personalization variants. Each under 50 characters.’
Email Body Copy
Prompt: ‘Write a marketing email for [product] targeting [persona]. Goal: [desired action]. Tone: [conversational/professional]. Include: hook, problem, solution, social proof, CTA. Under 300 words.’
Email Sequences
‘Create a 7-email nurture sequence for [product] following this buyer journey: Awareness, Education, Consideration, Decision. Each email should have a specific goal and CTA.’
AI for Email Personalization
Use AI to create variable content blocks that personalize based on: industry segment, job title, behavior triggers, and customer lifecycle stage.
Subject Line Formulas That Work
- [First name], your [benefit] is ready
- The #1 mistake [persona] make with [problem]
- [Number] ways to [achieve outcome] in [timeframe]
- Warning: [consequence] if you do not [action]
Try Claude for Email WritingTry ChatGPT
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