Best Semrush Alternatives: 7 Tools That Cost Less (2025)
Semrush costs $139.95/month — expensive for many users. Here are the best Semrush alternatives that provide strong SEO capabilities at lower prices.
Top Semrush Alternatives
1. Ahrefs ($129/mo) — Best Premium Alternative
Ahrefs is Semrush’s closest competitor. It’s slightly cheaper and has the best backlink data. Missing: PPC research, social media tools.
2. Moz Pro ($99/mo) — Best for Beginners
Moz is the most beginner-friendly SEO tool with a legendary 30-day free trial. Less data than Semrush but easier to use.
3. Ubersuggest ($29/mo) — Best Budget Option
Neil Patel’s Ubersuggest offers keyword research, site audits, and competitor analysis at $29/month — 80% cheaper than Semrush.
4. SE Ranking ($52/mo) — Best Mid-Range
SE Ranking provides most Semrush features at $52/month. Excellent rank tracking and competitive analysis.
5. Google Search Console (Free) — For Basic Needs
For monitoring your own site, Google Search Console is free and provides real data direct from Google. Can’t replace Semrush for competitor research.
Comparison Table
| Tool | Price/Mo | Best For |
|---|---|---|
| Semrush | $139.95 | All-in-one professional |
| Ahrefs | $129 | Backlinks + content |
| Moz Pro | $99 | Beginners |
| SE Ranking | $52 | Mid-range teams |
| Ubersuggest | $29 | Budget users |
| GSC | $0 | Basic monitoring |
Verdict
For most individual users, Moz Pro or Ubersuggest covers SEO basics at much lower cost. For professionals, Ahrefs is the best Semrush alternative.
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