How to Use Jasper AI for Blog Writing (2026 Guide)

Tutorial: Follow these steps to get the most out of Jasper. Each step builds on the previous one.

1Set Your Brand Voice

In Jasper, go to Brand Voice and train it on your existing content. Upload 5-10 of your best articles. Jasper will match your style.

2Use Blog Post Template

Select the Blog Post Workflow. Enter your topic, target audience, and tone. Jasper generates an outline with sections and key points.

3Customize Each Section

Edit the outline, then generate content section by section. This gives you more control than generating the entire post at once.

4SEO Integration

Connect Surfer SEO or enter target keywords manually. Jasper optimizes content for your keywords while maintaining readability.

5Edit and Humanize

Jasper’s output is a first draft, not final content. Add personal anecdotes, real examples, and your unique perspective. Always edit before publishing.

6Bulk Content Strategy

Use Jasper’s campaign feature to plan a content calendar. Generate multiple related posts that interlink and build topical authority.