Buffer vs Later for Instagram Marketing 2026
Winner: Later is specifically built for Instagram with visual planning, best posting times, and Linkin.bio. Buffer is better for multi-platform scheduling at a lower price. Choose Later if Instagram is your primary platform.
Head-to-Head Comparison
| Feature | Buffer | Later |
|---|---|---|
| Instagram Focus | Multi-platform | Instagram-first |
| Visual Planner | Basic | Excellent |
| Linkin.bio | No | Yes |
| Best Post Times | Yes | Yes |
| Starting Price | $6/channel | $25/mo |
| Free Tier | 3 channels | 1 profile |
FAQ
Can I use both tools together?
Yes. Many professionals use complementary tools for different tasks.
Should I start with the free tier?
Always. Test both with your actual workflow before committing.
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