Semrush Pricing 2026: Pro vs Guru vs Business
Quick Verdict: Semrush Pro ($130/mo) is the best value for most users. Guru if you need content marketing tools. Business only for large agencies. Always start with the 7-day free trial.
Semrush Pricing Breakdown
Price: $130-500/month
| Feature | Free / Lower Tier | Paid / Higher Tier |
|---|---|---|
| Pro ($130/mo) | 5 projects, 500 keywords | Best for freelancers |
| Guru ($250/mo) | 15 projects, content tools | Best for growing businesses |
| Business ($500/mo) | 40 projects, API access | Best for agencies |
| Keyword Research | Full access all plans | Same powerful database |
| AI Writing | SEO Writing Assistant | Full on Guru+ |
| Free Trial | 7-day full access | Test before committing |
Is Semrush Worth the Price?
Semrush Pro ($130/mo) is the best value for most users. Guru if you need content marketing tools. Business only for large agencies. Always start with the 7-day free trial.
How to Decide
- Always start with the free tier or free trial
- Track how often you hit free tier limits
- Calculate your hourly rate — if the tool saves more than it costs in time, it pays for itself
- Consider annual billing for 15-20% savings
FAQ
Can I cancel anytime?
Yes, Semrush offers monthly billing with no long-term commitment. Cancel anytime and your access continues until the billing period ends.
Is there a student discount?
Check the Semrush website for current student, educator, and non-profit discounts. Many AI tools offer significant discounts for these groups.
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