Semrush vs Moz in 2026: Which SEO Tool Is Better?
TL;DR: Semrush wins on features — it’s the most complete digital marketing platform. Moz is simpler and cheaper, with excellent Domain Authority metric and local SEO tools. Choose Semrush for comprehensive marketing; Moz for focused SEO with a smaller budget.
Semrush vs Moz: Quick Comparison
| Feature | Semrush | Moz |
|---|---|---|
| Price | $130/mo | $99/mo |
| Keyword Database | 25B+ keywords | 500M+ keywords |
| Backlink Index | 43T+ URLs | 40T+ URLs |
| Site Audit | Excellent | Very Good |
| Content Tools | Yes (full suite) | Limited |
| PPC Research | Yes | No |
| Local SEO | Yes | Yes (Moz Local) |
| Free Tools | Limited | MozBar (free extension) |
Key Differences
The biggest differences between Semrush and Moz come down to their core strengths. Semrush excels in price ($130/mo), while Moz stands out for keyword database (500M+ keywords). Your choice should depend on which strengths matter most for your specific use case.
When to Choose Semrush
- You need strong price: $130/mo
- Your budget is: Limited
- You prioritize backlink index
When to Choose Moz
- You need strong keyword database: 500M+ keywords
- Your budget is: MozBar (free extension)
- You prioritize site audit
Our Verdict
Semrush wins on features — it’s the most complete digital marketing platform. Moz is simpler and cheaper, with excellent Domain Authority metric and local SEO tools. Choose Semrush for comprehensive marketing; Moz for focused SEO with a smaller budget.
FAQ
Can I use both Semrush and Moz?
Yes! Many professionals use both for different tasks. Start with one, and add the other if you find gaps in your workflow.
Which is better for beginners?
If you’re new, start with whichever offers a better free tier or trial. Both are accessible, but one may feel more intuitive depending on your background.
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