The creator economy’s ad revenue problem and India’s AI ambitions
The creator economy is shifting from reliance on ad revenue, with influencers like MrBeast diversifying into product lines and startups, exemplifying a broader trend of creators building sustainable business empires. This pivot underscores the evolving strategies in the industry, as highlighted in TechCrunch’s Equity podcast, and has significant implications for the future of content creation and AI’s role in supporting these new business models.
Source: TechCrunch AI
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