Why creators are ditching ad revenue for chocolate bars and fintech acquisitions
In the rapidly transforming creator economy, influencers like MrBeast are diversifying income streams by launching product lines and acquiring startups, with MrBeast’s chocolate business surpassing his media arm’s ad revenue, signaling a shift away from traditional ad revenue models. This trend underscores the evolution of the creator economy and the importance of entrepreneurial strategies for long-term success.
Source: TechCrunch AI
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