Complete Guide to GetResponse 2026: Email, Automation, and AI Features

What Is GetResponse?

GetResponse is an all-in-one marketing platform that combines email marketing, marketing automation, landing pages, webinars, and e-commerce tools. In 2026, GetResponse serves over 400,000 businesses with AI-enhanced features that make sophisticated email marketing accessible to small businesses and solopreneurs.

What distinguishes GetResponse from competitors like Mailchimp is its combination of powerful automation capabilities with genuinely affordable pricing. The platform’s AI email generator, predictive sending, and conversion funnel builder make it possible to run professional email marketing campaigns without dedicated marketing staff.

GetResponse Key Features

Email Marketing

Create professional emails with the drag-and-drop editor, choose from 200+ templates, or use the AI email generator to create complete campaigns from a brief description. A/B test subject lines, content, and sending times. Track opens, clicks, conversions, and revenue attribution. Segment your list by behavior, demographics, engagement level, and purchase history for targeted messaging.

Marketing Automation

Build visual automation workflows that trigger based on subscriber behavior. When someone opens an email, clicks a link, visits a page, makes a purchase, or abandons a cart, your automation responds with the right message at the right time. Pre-built automation templates cover welcome series, lead nurturing, re-engagement, post-purchase follow-up, and webinar promotion.

AI Email Generator

Describe your email’s purpose, audience, and tone, and GetResponse’s AI generates a complete email with subject line, preview text, body copy, and call to action. The AI considers email marketing best practices, optimal length, and persuasive techniques. Generate multiple versions for A/B testing in seconds instead of hours.

Landing Pages

Create high-converting landing pages without coding using the drag-and-drop builder. Choose from 200+ templates optimized for lead generation, webinar registration, product launches, and sales. Built-in A/B testing, countdown timers, and form optimization features help maximize conversion rates.

Conversion Funnels

Build complete marketing funnels combining landing pages, emails, automation, and e-commerce. Create lead magnet funnels, sales funnels, webinar funnels, and membership funnels from pre-built templates. Each step is connected and tracked, giving you visibility into conversion rates at every stage.

Webinars

Host live and on-demand webinars directly within GetResponse, no third-party tools needed. Share screens, use interactive features (polls, chat, Q&A), and automatically follow up with attendees and no-shows through email automation. Webinar data flows directly into your marketing automation for seamless lead nurturing.

Setting Up GetResponse

Step 1: Create Your Account and Import Contacts

Sign up at getresponse.com and choose your plan. Import your contact list from CSV, other email platforms, or CRM integrations. Set up list hygiene rules to automatically handle bounces, unsubscribes, and inactive contacts.

Step 2: Design Your First Email

Choose a template or start from scratch with the drag-and-drop editor. Add your logo, brand colors, and content. Use the AI email generator for quick drafts, then customize the output. Preview on desktop and mobile before sending. Set up authentication (SPF, DKIM, DMARC) for optimal deliverability.

Step 3: Build Your First Automation

Start with the Welcome Series template. Set the trigger (new subscriber joins list), define the email sequence (welcome email, value email, offer email), and set timing between messages. Test the automation flow before activating it.

Email Marketing Best Practices

Segmentation

Segment your list by engagement level, purchase behavior, interests, and demographics. Send different content to different segments rather than blasting your entire list. Segmented campaigns consistently outperform unsegmented ones in open rates, click rates, and conversions.

Deliverability

Maintain list hygiene by removing bounced addresses and inactive subscribers. Authenticate your sending domain with SPF, DKIM, and DMARC. Avoid spam trigger words in subject lines. Send consistently to build sender reputation. GetResponse’s deliverability tools help you monitor and optimize inbox placement.

GetResponse Pricing

Plan	Price (1000 contacts)	Features
Email Marketing	$19/month	Email campaigns, autoresponders, AI generator, landing pages
Marketing Automation	$59/month	Everything above + automation workflows, webinars, funnels
E-commerce Marketing	$119/month	Everything above + e-commerce features, abandoned cart, product recommendations
GetResponse MAX	Custom	Dedicated support, custom IP, transactional emails, SMS

GetResponse vs Alternatives

Mailchimp offers a more generous free tier but GetResponse provides stronger automation at lower price points. ConvertKit is preferred by creators and bloggers for its simplicity. ActiveCampaign offers the most powerful automation but at higher cost. For small businesses wanting email marketing, automation, and landing pages in one affordable platform, GetResponse delivers the best value.