How to Use Writesonic for Landing Pages (Complete Guide 2026)

Landing page copy directly determines conversion rates. The difference between a 2% and a 5% conversion rate often comes down to the headline, the value proposition, and the CTA. Writesonic can generate high-converting landing page copy in minutes.

This guide covers how to use Writesonic to create every element of a landing page that converts.

Step 1: Set Up Writesonic

• Sign up at writesonic.com
• Free trial available with limited words
• Pro plan ($20/month) for unlimited generations
• Set your brand voice in settings for consistent output

Step 2: Generate Headlines

Use the Landing Page Headlines template:

1. Enter your product name, description, and target audience
2. Writesonic generates 10+ headline variations
3. Select headlines that clearly communicate value and create curiosity

Effective landing page headlines follow these patterns:

• Benefit-first: “Get [result] without [pain point]”
• Specificity: “Increase conversions by 47% with AI-powered copy”
• Question: “Still spending 3 hours writing landing page copy?”

Step 3: Write the Value Proposition

Use Writesonic’s Product Description or Feature to Benefit templates:

• List your product’s features
• Writesonic converts features into benefit-oriented copy
• Feature: “AI-powered content generation” becomes Benefit: “Create a week’s worth of content in one afternoon”

Step 4: Generate Feature Sections

For each product feature, create a compelling section:

1. Use the Feature to Benefit template for each key feature
2. Generate supporting copy that explains how the feature solves a problem
3. Include specific outcomes and metrics where possible

Step 5: Create CTAs

Use Writesonic’s Call to Action template:

• Generate multiple CTA variations for A/B testing
• Best CTAs are specific: “Start your free trial” beats “Get started”
• Include urgency when appropriate: “Start free — no credit card required”
• Generate both primary CTAs (above the fold) and secondary CTAs (below each section)

Step 6: Social Proof Copy

Writesonic can help write testimonial frameworks and social proof sections:

• Generate “as seen in” copy for media mentions
• Create structured testimonial prompts to send to customers
• Write case study summaries that highlight results
• Generate statistics-based trust indicators: “Join 10,000+ marketers who save 5 hours per week”

Step 7: SEO Optimization

Writesonic includes SEO features for landing pages:

• Generate SEO-optimized meta descriptions
• Create keyword-rich headings that still read naturally
• Write alt text for images
• Generate FAQ sections that target long-tail keywords

Step 8: A/B Testing Copy

The biggest advantage of using AI for landing pages is generating variations for testing:

1. Generate 3-5 headline variations
2. Create 2-3 different value proposition angles
3. Write multiple CTA versions
4. Test each element independently to identify the highest-converting combination

Writesonic vs. Alternatives for Landing Pages

• Writesonic vs. Jasper: Similar quality for landing page copy. Writesonic has better SEO integration. Jasper has better Brand Voice training. See Writesonic alternatives
• Writesonic vs. Copy.ai: Both strong for short-form marketing copy. Copy.ai has more social media templates. Writesonic has better long-form and SEO features. See Copy.ai alternatives
• Writesonic vs. ChatGPT: Writesonic has purpose-built templates. ChatGPT requires more prompting skill but offers more flexibility

Frequently Asked Questions

Can Writesonic build a complete landing page?

Writesonic generates the copy. You still need a landing page builder (Unbounce, Instapage, Webflow, or WordPress) for design and hosting. Writesonic handles the words; the builder handles the layout.

How many landing page variations should I test?

Start with 2-3 headline variations while keeping everything else constant. Once you identify the winning headline, test CTA variations. Testing too many elements simultaneously makes results unreliable.

Is Writesonic free for landing pages?

The free trial includes enough words to generate copy for 1-2 landing pages. For ongoing A/B testing and multiple landing pages, the Pro plan is necessary.

Does AI landing page copy actually convert?

AI-generated copy performs comparably to human-written copy when properly edited and tested. The advantage is speed: you can test 5 variations in the time it takes to manually write 1.