How to Use GetResponse AI for Email Automation (Complete Guide 2026)

GetResponse has integrated AI across its email marketing platform, from subject line generation to automated workflow optimization. For marketers who want AI-powered email marketing without juggling multiple tools, GetResponse’s all-in-one approach is compelling.

This guide covers how to use every AI feature in GetResponse for effective email automation.

Step 1: Choose Your Plan

• Email Marketing ($19/month): AI email generator, basic automation, newsletters
• Marketing Automation ($59/month): Advanced automation workflows, scoring, segmentation
• Ecommerce Marketing ($119/month): Product recommendations, abandoned cart, transactional emails

Step 2: AI Email Generator

GetResponse’s AI email generator creates complete emails from brief descriptions:

1. Navigate to Email Marketing > Create Newsletter
2. Select AI Email Generator
3. Enter: subject matter, target audience, desired tone, and CTA goal
4. GetResponse generates a complete email with subject line, body copy, and CTA
5. Edit in the drag-and-drop editor before sending

Step 3: AI Subject Line Optimization

GetResponse analyzes your subject lines and predicts open rates:

• Write your subject line in the campaign editor
• Click AI Subject Line to generate alternatives
• Each suggestion shows a predicted open rate based on historical data
• A/B test the top 2-3 options

Step 4: Automation Workflows

GetResponse’s visual workflow builder lets you create automated email sequences:

1. Go to Automation > Create Workflow
2. Choose a template (welcome, abandoned cart, re-engagement) or start from scratch
3. Set triggers: form submission, tag added, purchase made, email opened
4. Add conditions: segment membership, engagement score, time delays
5. Add actions: send email, add tag, move to list, send notification

AI-Optimized Send Times

GetResponse’s Perfect Timing feature uses AI to determine the optimal send time for each subscriber:

• Enable Perfect Timing in your email settings
• GetResponse analyzes each subscriber’s open behavior
• Emails are delivered at each individual’s most active time
• Typically improves open rates by 10-20%

Step 5: Audience Segmentation with AI

GetResponse’s AI can segment your audience based on behavior patterns:

• Engagement scoring: Automatically scores contacts based on email opens, clicks, and purchases
• Predictive segments: AI identifies contacts most likely to purchase, churn, or engage
• Smart recommendations: Suggests which segments to target for specific campaigns

Step 6: Landing Pages and Forms

GetResponse includes an AI-powered landing page builder:

1. Navigate to Landing Pages > Create
2. Use the AI assistant to generate copy for your landing page
3. Connect signup forms directly to automation workflows
4. Set up A/B tests on landing page variations

GetResponse vs. Alternatives

• GetResponse vs. Mailchimp: GetResponse has better automation and AI features. Mailchimp has a larger template library and is more beginner-friendly
• GetResponse vs. ConvertKit: ConvertKit is better for creators and newsletters. GetResponse is better for business marketing and e-commerce
• GetResponse + ChatGPT: Use ChatGPT to generate email content, then import into GetResponse for automation and sending. See AI writing comparison

Frequently Asked Questions

Is GetResponse worth it for small businesses?

At $19/month for 1,000 contacts with AI features, GetResponse offers strong value for small businesses that want email marketing, automation, and landing pages in one platform.

Can GetResponse AI write entire campaigns?

Yes. The AI email generator can create complete email campaigns including subject lines, body copy, and CTAs. Human review and personalization are recommended for best results.

Does GetResponse have a free plan?

GetResponse offers a free plan with up to 500 contacts and basic email marketing features. AI features and automation are available on paid plans.

How does GetResponse compare to using ChatGPT for emails?

GetResponse is an email marketing platform with AI built in — it handles sending, automation, and analytics. ChatGPT generates content but can’t send emails or manage subscribers. Use both together for the best results.