Best Ahrefs Alternatives for SEO and Backlink Analysis in 2025

Looking for Ahrefs alternatives for backlink analysis and SEO? Here are the best options for different budgets and use cases in 2025.

Best Ahrefs Alternatives for SEO and Backlink Analysis in 2025

1. Semrush ($130-500/month) — Most Comprehensive

Semrush is Ahrefs’ closest competitor. Broader feature set including PPC research, social media tracking, and content marketing tools alongside SEO. The keyword database and competitor analysis are comparable to Ahrefs. Best for marketing teams needing an all-in-one platform.

2. Moz Pro ($99-599/month) — Best for Beginners

Moz is the most approachable enterprise SEO tool. Domain Authority is the most widely recognized third-party authority metric. Link Explorer provides backlink analysis with a cleaner interface than Ahrefs. Best for SEO beginners and small agencies.

3. Majestic ($50-400/month) — Best for Pure Backlink Analysis

Majestic specializes exclusively in backlink data. Trust Flow and Citation Flow are unique metrics for evaluating link quality. The largest link index in the industry. Best for link-building specialists and agencies focused on backlink acquisition and analysis.

4. Ubersuggest ($12-40/month) — Best Budget Option

Ubersuggest provides basic keyword research, backlink analysis, and site audit at a fraction of Ahrefs’ cost. Limited in depth but adequate for bloggers and small businesses. Lifetime deal available for one-time payment instead of monthly subscription.

5. SE Ranking ($39-89/month) — Best Value Mid-Range

SE Ranking offers backlink monitoring, keyword rank tracking, and competitive analysis at mid-range pricing. Particularly strong on rank tracking with daily updates for specific locations and devices. Good for agencies managing multiple campaigns on a budget.

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